Shingle vs B12
B12 helps a professional run their practice. Shingle helps you sell sites to many.
- Shingle
- Best ifYou build or sell websites for other businessesFirst paid plan$49 a month
- B12
- Best ifYou run one practice and want intake and contracts beside your siteFirst paid plan$24 a month
The short answer
Choose B12 if you run a professional practice and want a site with client intake, contracts, e-signatures and invoicing on one plan, or want its experts to set it up. Choose Shingle if you sell websites to local businesses. It finds who needs one, reviews each line of a demo against their facts, and alerts you when they open it.
What B12 does well
An AI website builder with client intake, invoicing and email tools, for small businesses and professionals.
- Client intake, contracts and e-signatures on its $78 plan
- Invoicing and online payments on the same plan
- A free plan that can launch a site, with unlimited projects
- Done-for-you setup by B12's own experts
- Email marketing on the same plan as intake and invoicing
What each one has
Read from each builder's own pages. "Not shown" isn't proof it's missing.
| Feature | Shingle | B12 |
|---|---|---|
| Finds businesses to pitch | Yes | Not shown |
| Pitch link that says when it's opened | Yes | Not verified |
| Reviews every line against the business's facts | Yes | Not verified |
| White label | Partly | Not shown |
| Take payments | No | Yes |
| Client billing | No | Partly |
| Leads inbox or CRM | Yes | Yes |
| Newsletter and campaigns | Yes | Yes |
| Online booking | Yes | Partly |
| Site from a Google listing | Yes | Not verified |
| Site from an existing website | Yes | Partly |
| AI chat that edits the site | Yes | Yes |
| Version history with restore | Yes | Yes |
| Share link for clients | Yes | Not verified |
| Client access to one site | Yes | Partly |
| Blog | Yes | Yes |
| Bulk site creation | Yes | Partly |
| Code export | Yes | Not shown |
| Buy a domain in the app | No | Yes |
| Publishes for free | No | Yes |
Where it differs
Built to sell websites
Radar finds the businesses and pitch links report back. B12's tools serve the practice that owns the site.
Your name on client pages
Your name and logo go on client pages and emails. B12's pages don't show a white label.
Code you can take with you
Download a site's code on the plan. B12's pages don't show a code export.
What each one costs
B12's prices as its own pages showed them on 6 November 2026.
Shingle
- 7-day trial$1 with 1 live site and 100 credits
- Shingle plan$49 a month, with 1 live site and 200 credits
- Paid yearly$39 a month
- Each more live site$7 a month, or $67 a year
- 10 live sites$112 a month
B12
- Free$0 a month
- Website$24 a month
- Website + Client Engagement$78 a month
New users pay $1 for the first 7 days of a paid plan. B12 also sells done-for-you Professional and Advanced setups, with a setup fee its page didn't price. Its yearly prices weren't on the page we read.
Free plan at B12: unlimited projects and up to 30 AI credits a month, launched only on a b12sites.com address. Shingle has no free plan. It starts with a 7-day trial for $1, which includes a live site. Sources: B12 pricing, B12 home page.
Who each one suits
Choose Shingle if
- You build or sell websites for other businesses
- You want to find who needs a site, and know when they look
- You want your own brand on what clients see
- You want to be able to download a site's code
Choose B12 if
- You run one practice and want intake and contracts beside your site
- You want to send invoices and take payments today
- You want someone else to set it all up for you
- You want a free site live on a b12sites.com address
- You want many launched sites for a low monthly price
Moving over from B12
- Paste the address of your B12 site into Shingle's composer and choose Clone to copy its words, photos and design.
- Clone asks you to confirm you have the right to copy the page, and offers the pages its menu links to afterward.
- Add the two DNS records Shingle shows you, and your domain points at the new site. Contracts, e-signatures and invoices don't come across, because Shingle doesn't have them.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
For someone selling websites, yes. Shingle finds who needs a site, gives you a pitch link that reports back, and puts your name on client pages. If you run one practice and want intake, contracts and invoicing, B12 is the better fit.
Giving a professional one place for a site and the work around it. Its $78 plan adds client intake, contracts, e-signatures, invoicing and email marketing, and its experts can set things up for you. Its pages don't show a white label or a way to find new clients.
You can run several sites on it, with up to 10 launched projects on Website, at $24 a month, and 30 on the $78 plan. That's less than Shingle, where 10 live sites are $112 a month and 30 are $252. Its pages don't show a white label, a lead finder or a pitch link. Shingle is built for that work, with Radar, pitch links and your name on client pages.
No. Shingle doesn't take payments or send invoices today. It has forms, online booking, a lead inbox and a newsletter. If invoices and contracts are what you need, B12 covers them on one plan.
Read next
- Shingle vs DurableDurable suits owners. Shingle suits sellers.
- Shingle vs WixWix does far more. Shingle helps you sell websites.
- Freelance web designersPitch a real site before days of building.
- Demo sites and pitch linksA site to show them, and a link you send yourself.
- Sell websites to local businessesFind the lead, show the demo, ask for the sale.
- Pricing7 days for $1, then one plan at $49 a month.
Build your first site
Start from a Google listing or a few notes. Demos usually take 5–15 minutes.
7 days for $1, then $49 a month. Cancel any time.