What should a plumber's website include?

A phone number that's one tap on a phone, your services in the words people search, the towns you cover, your license and insurance, real reviews, and a short quote form for jobs that can wait.

How many pages does a plumber's website need?

Start with a home page, one page for each big service such as drains or water heaters, an about page with your license, and a contact page. In Shingle a demo is one page, a full site makes up to six, and you can add more by asking.

Will Shingle make up reviews or prices for my plumbing site?

It's built not to. Your phone, hours, prices and reviews come only from what you give it or your Google listing, and reviews only appear if you choose to include them. A separate review reads each line and takes out what your facts don't support, and you read it before you publish.

How long does it take to build?

A one-page demo usually takes 5 to 15 minutes. After that, you can change anything by asking in plain words, which usually takes 2 to 5 minutes, or by editing on the page, which costs no credits.

Plumber websites made to be called

When a pipe bursts, nobody reads. They look for a phone number they can trust.

What the home page says

Section by section, in the order a visitor reads it.

Emergency call at the top
Someone with water on the floor wants the number first. Put it in the first screen, and make it one tap on a phone.
Services
List the work in the words people search: burst pipes, drain clearing, water heaters. Give the big ones a page of their own.
Where we work
Name the towns and neighborhoods you cover. A visitor needs to know you'll come to them, and so does a search engine.
Why call us
License number, insurance and how you price. A plumber is let into the house, so this does more than any slogan.
Reviews
Real ones from your Google listing, with the customer's permission to quote. Skip this section until you have them.
Quote form
For the jobs that can wait, like a new bathroom. Ask what needs doing, the town and how soon, and invite photos by text, since Shingle's forms take written answers only.

How they search

emergency plumber near me
plumber open now
burst pipe repair
drain cleaning near me
water heater installation
leak detection
24 hour plumber

What earns their trust

Your license number and the state that issued it
Proof of insurance, and what it covers
How you price: a call-out fee, or a quote before work starts
Photos of your own van and your own team
Real reviews, quoted with permission
How fast you can usually get there

How it gets found

What moves a plumber up in a town's results.

Fill in your Google listing first
Many plumbing calls start in the map pack, before anyone opens a website. Choose Plumber as your main category, add your hours, and link to the site.
A page for each big service
One page on water heaters has a far better chance in search than one line on a services page. Write what you do, what it costs to diagnose, and how long it takes.
Say where you work in plain words
Name your towns on the page. Avoid one thin page per town with the name swapped: search engines treat those as spam.
Mark up what's true
Plumber structured data tells a search engine your address, phone and hours. Only add opening hours you keep, especially if you say 24 hours.

How to sell one

Plumbers buy websites for one reason: more calls on the jobs that pay. Many have a van with a phone number on it and a listing nobody finished, and they know a competitor is showing up above them.

Show them their own business, built. A real demo with their name, their phone and their towns lands harder than any pitch deck, because they can tap the number on their own phone.

“I get all my work from word of mouth.”: Ask where those people go after they hear the name. They search it, and a missing site reads as a business that might not be around.
“I'm too busy for a website.”: That's the point of it. A site answers the same five questions before anyone calls. The building is already done, and a change takes one text to me.
“How much will this cost me each month?”: Give one number, covering hosting and changes, and set it beside one job. Ask what a water heater replacement brings in, and let them do the math.