What should a lawn care website show?

The neighborhoods you mow, what weekly and every-other-week service includes, a starting price by lawn size, how rain days and skipped weeks work, and a form that asks for the address. Add your seasonal jobs, so a one-time cleanup customer sees what to book next.

Should landscaping and lawn care share one site?

One site is fine, with separate pages. A mowing customer wants a price and a day. A patio customer wants photos, materials and someone to talk it through with. Send each to the right page from the first screen, and link between them at the end.

Can customers book a yard job online?

Yes, for set jobs such as a cleanup or aeration. Shingle's booking page lets them pick a service, a day and a time, and emails you both. Each booking is one visit with no payment taken, so you arrange regular mowing and billing yourself.

Do I need my own yard photos before I build?

No. A first build places stock photos that fit each page, so you can see the layout. Replace them with your own yards before you publish, because homeowners want to see your work. You can upload up to six photos at a time, and uploading costs nothing.

What can a landscaping site do in the off season?

Pause your quote form from its settings, which takes effect right away, or reword it as a spring waiting list. Add a line to the announcement bar with the day you reopen. Your gallery stays up, so someone planning a patio in January can still find you.

Show the yard. Fill the route.

Homeowners buy what they can see. Show the yards, the towns and what a visit costs.

What the home page says

Section by section, in the order a visitor reads it.

Mowing or a project?
A weekly lawn customer and someone planning a patio want different things. Split them in the first screen, so each finds their way in one tap.
Routes and neighborhoods
Every extra mile between lawns costs you fuel and daylight. Name the neighborhoods you already mow, so nearby owners ask and far-off ones don't.
What a visit costs
People want a lawn price without waiting for a site visit. Give a starting price by lot size, say what's included, and ask for the address, since you can often measure from a satellite view.
The year at a glance
Spring cleanup, summer mowing, fall leaves, winter snow if you plow. Show the calendar, so a one-time customer sees what to book next.
Yards, two photos each
A patio or a rebuilt bed sells itself in two photos from the same corner. Caption each with the town and the materials, and use your own yards, because anyone who gardens can spot a stock photo.
Licenses and insurance
Mowing usually needs no special license, but applying weed killer for pay often does. Show your applicator license where your state requires it, along with insurance that covers a thrown rock.

How they search

lawn care near me
lawn mowing service near me
landscaping companies near me
yard cleanup near me
mulch installation
paver patio contractors
retaining wall builders
sod installation
fall leaf removal

What earns their trust

Photos of your own yards, from the same spot before and after
The neighborhoods you already work in
Liability insurance, since a mower can put a rock through a window
Pesticide applicator license, where your state requires it
Contractor license for walls and patios, where your state requires it
What happens on a rainy mowing day, in writing
The same crew on the same day each week

How it gets found

What moves a landscaper up in a town's results.

Two searches, two pages
Lawn care and landscaping are separate searches with separate customers. Give each a page, and set your main Google category to whichever earns you most, Landscaper or Lawn care service.
Keep seasonal pages at one address
A spring cleanup page left up all year keeps whatever links and history it has earned. Update its dates each February, instead of making a new page every spring.
Name the plants and the place
A caption such as flagstone patio and native grasses in Westfield tells a visitor and a search engine what you did and where. Write one for each photo, and keep it true.
Make the yard sign match
Neighbors read your sign, then search the name on it. Keep the business name on the sign, the truck, the listing and the site word for word the same, so that search finds you.

How to sell one

Lawn care is repeat work on thin margins, so owners want tight routes and more of the big jobs: patios, walls and plantings. A crew on mowers can't hear the phone, so missed calls are a daily loss they already feel.

Show how a quote form catches what the mower drowns out, with the name, address and job waiting in an email at lunch. Send it in February or March, while they're planning the season. In Radar, lawn services share Gardeners and landscapers with garden and tree crews.

“I'm full by April.”: Then use the site to choose. Name only the neighborhoods you want, set your minimum, and push the patios and walls that pay better than one more far-off lawn.
“I can't answer email from a mower.”: You don't have to. Each request waits in one inbox and comes to your email, with the address and what they want, so you can answer at lunch or at the end of the day.
“Winter's dead. Why pay all year?”: People plan patios in winter, and spring sign-ups start early. If you close for the season, pause the form with one switch and leave the gallery up.
“My trucks and yard signs are my marketing.”: They're good ones. People who see the sign search the name, and a site with your yards and your towns is what they should find when they do.