What does a house cleaning website need to show?

Who comes into the home and how you screen them, what each kind of clean includes, a starting price by home size, how keys and pets are handled, your towns and a way to book. Say bonded and insured only if it's true, and say what each covers.

Can cleaning customers book and pay online?

They can book. Shingle's booking page lets them choose the clean they want and a free slot, then emails you both and sends a reminder. It doesn't take payments or deposits, so you collect the way you do now. Each booking is one visit, so set up regular cleans with the customer directly.

What's the difference between bonded and insured?

Insurance generally covers accidents, such as a broken lamp or a cleaner hurt on the job. A janitorial bond generally covers theft by an employee. Neither one is a background check, so say separately which you hold, and what each covers, in words a customer can follow.

Should a cleaning site have a page for move-out cleaning?

Yes, if you do them. People searching it have a deadline, so list what's covered: inside the oven and fridge, cabinets, baseboards. Explain how soon you can get there, and whether you'll return when a landlord finds something. Adding a page in Shingle uses 10 credits.

Can I start from a cleaning website template?

The sample brief on this page works like one. Change the name, the towns and the kinds of clean, and Shingle writes a one-page demo in 5 to 15 minutes with nothing to lay out yourself. Agencies building for several cleaners can make one site a team template and copy it for free.

Can I show my cleaners' names and photos?

Yes, with their agreement. Upload your own photos in Visuals and ask for a team section in plain words. First names are enough. Shingle is built not to write a bio or a background-check claim you haven't given it, and checking what's published stays your job.

They're handing you a house key

A site earns that with real names, clear checks and a price before the first visit.

What the home page says

Section by section, in the order a visitor reads it.

Who comes into your home
This is the real purchase. Show your cleaners' first names and photos if they agree, how you screen them, and whether they work for you or for themselves.
What's in each clean
Standard, deep and move-out mean something different at each company. A room-by-room checklist settles it before the first visit, and it answers what people really ask: ovens, fridges, inside the windows?
Price by home size
Customers compare on this first. Give a starting price by bedrooms and bathrooms, say what raises it, and show your rate for regular visits if it's lower.
Book a first visit
A booking page suits this trade well, because people decide in the evening when you're off the clock. They pick a clean, a day and a time, and you confirm entry and pets before you come.
Keys, alarms and pets
People worry about these at work with their phone in hand. Explain how you store keys and codes, who can reach them, and how you handle a nervous dog or a cat that must stay in.
If something's missed
A short promise, such as a free return within a day, tells people you'll own a mistake. Add what happens if something breaks, and state your cancellation rule while you're there.

How they search

house cleaning near me
maid service near me
deep cleaning service
move out cleaning
weekly house cleaning cost
airbnb cleaning service
office cleaning near me
post construction cleaning

What earns their trust

How you screen cleaners, in a sentence someone can check
Bonded and insured, with what each one actually covers
The same cleaners each visit, or how you assign them
Whether your cleaners are employees or independent, said plainly
How keys and alarm codes are stored
The products you use, and any you avoid for pets or allergies
A written re-clean promise

How it gets found

What moves a cleaning company up in a town's results.

Use every word for the job
House cleaning, maid service and housekeeper mean much the same to customers, and people type whichever one they grew up with. Work each into your text in normal sentences.
Give move-outs and rentals a page
People searching move out cleaning have a date and a landlord to satisfy, and short-term rental hosts need turnovers on a schedule. Each deserves its own page and its own checklist.
Keep your home off the listing
Choose House cleaning service as your main category, and clear your home address if customers don't come to you. Then name a service area you'll really drive to, and keep it within the distance Google's guidelines allow.
Answer the price search
How much does a house cleaner cost is what people ask before they call. A page with your own starting prices answers it directly, in a town where many competitors still say call for a quote.

How to sell one

Cleaning runs on repeat visits, and a single regular household can bring in more in a year than a basic site costs. Many owners live on referrals and lead apps that charge per contact, so they feel the price of every new customer.

Lead with the checklist and the price by home size, which the demo can show right away, and explain that a booking page comes with the site once it's live. Ask which question they're tired of answering. In Radar, house cleaners fall under Cleaners with office and carpet cleaning, so read the names.

“I get my customers from the apps.”: Then you know what each one costs. You don't pay a stranger for a customer who finds you on your own site, and that customer's still yours if you quit the app.
“I don't want to put prices online.”: Use starting prices by home size. They screen out people hunting for the lowest number, and everyone else arrives knowing roughly what to expect.
“It's just me and a helper. Websites are for big companies.”: Small is your selling point here. A page that says the same two people come each time answers the fear that sends people away from the big companies.
“I'm full right now.”: Then turn the form into a waiting list, and pause it when you need to. When a regular moves away, you'll have names to call.