What's in the walls, and who's spraying?
People want it gone today, and they want to know what you'll use around the dog.
What the home page says
Section by section, in the order a visitor reads it.
Pick your pest
People arrive knowing the problem and nothing about the fix. Lead with the pests you treat, each linked to its own page, so they feel understood in one tap.
A page for each pest
Say how to tell what it is, what your treatment involves, how many visits it usually takes and when people can go back in. Someone with bed bugs wants different answers from someone with wasps.
What we apply
Parents and pet owners ask this before anything else. Name what you use in plain words, how you apply it, and how long to keep kids and pets off, as the label directs. Leave out the word safe, which EPA treats as misleading on pesticide labels.
License and technicians
Give your state license number and say who on the team is a certified applicator. A careful visitor can look up both, so make them easy to find.
Plans and guarantees
One treatment or a quarterly plan? Say how each is priced, what happens if pests return between visits, and how cancelling works, because people fear getting locked in.
Inspections for home sales
Buyers and agents need a termite inspection on a deadline, and some lenders ask for one. A page with your turnaround and the report you provide gives agents a reason to keep your number.
How they search
- exterminator near me
- pest control near me
- termite inspection
- bed bug treatment
- mice in walls
- ant exterminator
- wasp nest removal
- mosquito treatment for yard
- roach exterminator
What earns their trust
- Your state license number, and certified applicators by name
- What you apply, and how long kids and pets stay off
- A re-treat promise if pests return between visits
- Plain terms on plans, renewals and cancelling
- Unmarked vehicles for bed bug jobs, if you offer them
- Inspection reports for home sales, and how fast you turn them around
- Real reviews that name the pest
How it gets found
What moves a pest control company up in a town's results.
One page for each pest
People type what they're seeing: termite inspection, bed bug treatment, mice in walls. Each page can speak to that one problem, with the signs and steps a general list can't hold.
Write for your region's bugs
Termites in the South, stink bugs in the Mid-Atlantic, scorpions in Arizona. A post on what's active in your county this season is something a national brand's site can't write as well.
Plan around pest season
Searches follow the calendar: ants and wasps in warm months, mice when it turns cold. Keep each page live all year, and use the announcement bar to point at what's active now.
Keep the listing's hours real
Choose Pest control service as your main category. Add weekend or evening hours only if someone answers, because a caller with a wasp nest over the door remembers an unanswered phone.
How to sell one
Pest control runs on recurring plans, so one new household can be worth years of visits. Owners compete with national brands and their ad budgets, and what they have that the brands don't is a local name and a licensed owner who answers the phone.
Build the demo around the pest that brings the most calls: termites in the South, bed bugs or rodents elsewhere. Ask which pest pays best, and make that the first thing on the page. Radar's Pest control trade also catches wildlife control.
- “The big national brands outspend me.”
- On ads, yes. On a search for your town and one specific pest, a clear local page with your license and your name still has a chance, and you answer your own phone.
- “People call whoever answers first.”
- Many do, so put the number on every screen. Some don't want to say bed bugs out loud, though, and a short form catches them after hours.
- “I can't say much about chemicals online.”
- You can say what you use and what the label says about going back in. Refer to the label, stick to facts and avoid words like safe. A worried parent finds that more reassuring than a vague promise.
- “My routing software already gives me a site.”
- Check whether it names your pests and towns, or reads like everyone else's. Keep the software either way. This only replaces the site, and form requests can go on to other apps.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
The ones you treat most and the ones that pay best, usually termites, bed bugs and rodents, plus anything local such as scorpions. Each page needs signs to look for, your treatment steps, how many visits to expect and how to reach you. You can start with up to six pages in a first build, so pick the pests that matter most.
Be careful. EPA treats safety claims on pesticide labels as misleading, and state rules on advertising differ, so check yours. Say instead what you apply, where you apply it and how long the label says to keep pets and children away. Shingle is built to write only the claims you give it, so leave this one out.
Give a starting price for common jobs if you can, since people shop quickly with a problem in the house. Termite and bed bug work depends on an inspection, so say what the inspection costs and what it includes. Any figure on the page has to come from you, since Shingle is built not to guess one.
They can request it through a form, or book a first visit on your booking page. There's no payment step in Shingle, so you bill the plan yourself. Put what each visit covers on the page, so the request comes with the right expectations.
Say it on the page: unmarked vehicles if you offer them, no signs in the yard, and a form so nobody has to explain the problem out loud. Requests stay in your site's inbox, only the people you choose get the email, and your site's privacy page explains what the form collects.
Read next
- Fact-checked websitesBuilt not to invent, and reviewed line by line.
- BlogPosts on your site, by you or drafted for 5 credits.
- Local business schema markupA real example, the properties, and how to test it.
- Local business schema generatorStructured data for your page's head.
- LandscapersShow the yards and fill the mowing route.
- Cleaning servicesEarn the house key before the first visit.
Websites for other trades
Build your first site
Start from a Google listing or a few notes. Demos usually take 5–15 minutes.
7 days for $1, then $49 a month. Cancel any time.