What should an HVAC website include?

The no-heat and no-AC number in the first screen, separate pages for repair, replacement and tune-ups, the towns you cover, the brands you service, your certifications and license, how financing works, and a short form for estimates on new systems.

Can customers join my maintenance plan on the site?

They can ask to join through a form, and you'll get the request by email. Shingle doesn't take payments, so you bill the plan the way you do now. The page itself should list what each visit covers and what members get in a rush.

How do I run a seasonal tune-up offer?

Turn on the announcement bar in your site's Widgets tab, write the offer in one line, link it to your tune-up page and give it a last day. It comes down by itself after that day. Saving and publishing it cost no credits.

Can I offer financing through the site?

You can say who you finance through and link to their application. Shingle doesn't take payments or run credit checks, so the customer applies on your lender's own page. Give Shingle the lender's name and terms yourself, because it's built not to guess them.

What if someone with no heat fills in the form at night?

It goes straight to your inbox and to each email address you've chosen. Shingle reads it and marks whether it's urgent, so a no-heat message stands out from an estimate request. Keep your emergency number beside the form too, since nobody without heat should wait for a reply.

Will Shingle claim certifications I don't have?

It's built not to invent. Your license, NATE status and dealer tier come only from what you write or your Google listing, and a separate review removes lines your facts don't support. Read it before you publish it, since what goes live is yours to check.

An HVAC website for both seasons

A dead furnace in January and a dead AC in July are two searches. Answer both.

What the home page says

Section by section, in the order a visitor reads it.

No-heat and no-AC line
A family with no heat in January reads one thing, your number. Keep it at the very top, and say plainly if nights and weekends cost extra.
Repairs, new systems, tune-ups
Someone with a dead unit and someone shopping for a quiet heat pump came for different things. Send each to their own page. Let tune-ups be booked online, and keep repairs on the phone.
When to replace
The owner of a 15-year-old system is searching this exact question. Explain how you decide, and that you size a new system to the house with a load calculation, instead of swapping in the same model.
Maintenance plan
Spell out the visits, what's checked and who gets seen first in a heat wave. A plan gives customers a reason to hear from you in April and October, when the phones are quiet. A form takes the sign-up, and you bill it your usual way.
Brands and credentials
Homeowners look for the name on their unit. List the brands you service and your NATE-certified techs, and claim dealer status only where the manufacturer has granted it.
Financing and rebates
A new system is a big bill that often lands on a bad day. Say who you finance through and link to their application. Name utility rebates only when you've checked they're still open.

How they search

furnace repair near me
ac repair near me
no heat emergency
ac not cooling
hvac tune-up cost
heat pump installation
mini split installers
furnace replacement cost

What earns their trust

EPA Section 608 certification for techs who handle refrigerant
Your state or city license number, where one is required
NATE-certified techs, if you have them
A diagnostic fee you state before the truck rolls
A load calculation before you size a new system
Parts and labor warranty terms in plain words
Reviews that mention the season or the equipment, quoted with permission

How it gets found

What moves a heating and cooling company up in a town's results.

Keep both seasons' pages live
AC repair and furnace repair are separate searches that peak six months apart. A page published the week of a heat wave has had no time to be found, so keep both up all year.
Choose HVAC contractor on Google
Google's guidelines ask for as few categories as it takes to describe the business. Pick HVAC contractor as the main one, and add heating or air conditioning only where that's the work you do.
Name the equipment you service
People type the name on the unit: Trane furnace repair, Mitsubishi mini split. A short line for each brand you work on answers that search, and it's easy to keep true.
Ask for reviews at tune-ups
The family you rescued at midnight is relieved but tired. The customer at a calm spring tune-up has time to write. Send your review link then, and leave the words to them.

How to sell one

An HVAC company's year has two rushes and two dead stretches, and one replaced system is worth a long run of small repairs. Owners care about the slow months and the big tickets, and many are paying a marketing retainer for a site they don't control.

Build the demo around their quiet season. Show the tune-up offer in the announcement bar, the page on when to replace and the number on every screen, then ask how April looked. In Radar, search HVAC companies.

“We already pay a marketing company.”: Fair. Ask who owns the domain and what happens to the site if they leave. Then put the demo beside what they have now, and let them compare it on their own phone.
“We're slammed in July. We don't need more calls.”: Agree, then ask about April and October. Those are the weeks a tune-up offer and a maintenance plan need somewhere to live.
“Everyone already has our fridge magnet.”: Until they move. People who just bought a house have no magnet and a furnace they've never met, and they search.
“If I post a price, a competitor will undercut me.”: Post the diagnostic fee and the tune-up price, and leave installs to a home visit. Those two numbers are the ones visitors want first, and they're easy to stand behind.