After the hailstorm, who do they trust?
Homeowners want to know you're local and that you'll still answer the phone next year.
What the home page says
Section by section, in the order a visitor reads it.
Free inspection offer
After a storm, most people can't tell if they have damage. Offer a look and a written report with photos, and say what happens if you find nothing. That line is hard for a door-knocker to copy.
Repair and replacement
A drip over the kitchen and a 25-year-old roof are separate searches with separate budgets. Give each a page, then list the materials you install.
Storm and insurance help
Explain how a claim usually goes: inspect, document, meet the adjuster, build to the approved scope. Several states limit what a roofer can do on a claim, so promise only what yours allows, and never offer to cover a deductible.
Finished roofs
A homeowner wants to see a house like theirs. Show real roofs from the curb, with the town, the material and the color named, and leave out stock photos of strangers on ladders.
Still here next year
Storm crews leave when the work dries up, and homeowners know it. Your local address, your years in town and your crew's names answer the fear that nobody will honor the warranty.
Warranties in plain words
Separate the manufacturer's warranty on materials from yours on labor, and say how long each lasts. Show a certification badge only at the tier you actually hold.
How they search
- roof repair near me
- roof leak repair
- roof replacement cost
- hail damage roof inspection
- storm damage roof repair
- metal roofing contractors
- emergency roof tarp
- roofers near me
What earns their trust
- A local address and how long you've worked from it
- Liability insurance and workers' comp, with a certificate on request
- Your state or city contractor license, where one is required
- Manufacturer certification, at the tier you really hold
- How long your workmanship warranty runs, apart from the manufacturer's
- A written report with photos after each inspection
- How you protect the yard: tarps, a magnet sweep for nails, daily cleanup
How it gets found
What moves a roofer up in a town's results.
Give each finished roof a town
A real job with photos, the material and the neighborhood is a page worth finding, and it shows your reach better than any list of towns. Thin pages with the town name swapped are what search engines treat as spam.
Write the storm page in advance
Searches jump the morning after hail, and a page published that day hasn't been found yet. Put up your hail and wind damage page now, and keep what it says about claims current.
Ask at the final walk-through
The moment the yard is clean and the dumpster is gone is when a homeowner is happiest with you. Text your review link before you go, and leave the words to them. A review that names the storm or the material is what the next reader looks for.
Keep one real address
Choose Roofing contractor as your main category on Google. Its guidelines want a staffed location or a service area, so a rented storm-season address can cost you the listing.
How to sell one
One replaced roof can be worth more than a site's bill for years, and every storm sends homeowners looking for a name they can trust. Many good local roofers lose those jobs to crews from out of town with a sharper site and a door-knocker.
Lead with the inspection offer and the local address, because those separate them from crews passing through. Reach out before hail season, when they still have time to read, since during it they're on a roof from dawn to dark.
- “I get my storm work from door knocking.”
- Then ask what happens after the knock. A careful homeowner searches your name before signing, and finished roofs on a real site are what they hope to find.
- “I already buy leads.”
- Keep them if they pay. Bought leads usually go to several roofers at once, while a call from your own site reaches only you, and it doesn't stop when the lead budget does.
- “Homeowners just go with the lowest bid.”
- Some do. The ones who read about your warranty, your crew and your cleanup have a reason to pay for them, and the site is where they read it before the bids come in.
- “The last web guy kept my domain.”
- Start there. Buy the domain back or buy a new one in your own name, then connect it to the site, so it stays yours if we ever part. The site's code can be downloaded too.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
A home page with an inspection offer, separate pages for repair and replacement, one on storm damage and claims, a gallery of finished roofs, and a page on your license, insurance and warranty. A first build covers six pages at most, so start with those and add more later for 10 credits each.
Yes, and homeowners want it to. Explain what you document and how you work with the adjuster. Several states stop contractors from negotiating a claim or covering a deductible, so check your state's rules before you promise either, and write only what you're allowed to do.
Not through a form today. Shingle's forms take written answers, choices and contact details, with no file uploads. Put your number beside the form and invite a text or email with photos, or turn on the WhatsApp or Messenger chat button so they can send pictures there.
No. Name your towns in a service area section, and build extra pages from real jobs. Pages that swap one town's name into the same words can fall under Google's doorway policy, and they tell a homeowner nothing about the roof on their own street.
A whole-roof price depends on size, pitch and material, so few roofers post one. You can still give a general range by material, say it's a range and explain what moves it. Shingle is built to use only the prices you give it, and to leave them out if you don't.
Read next
- Fact-checked websitesBuilt not to invent, and reviewed line by line.
- Website formsForms that email you and send each lead where you work.
- Get more Google reviewsHow to ask, when, and what Google's rules forbid.
- Google review link generatorA link and QR code that open the review box.
- General contractorsJob pages for a decision that takes months.
- Tree servicesStorm calls, big removals and proof of insurance.
Websites for other trades
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