Let the walls do the selling
Homeowners judge paint with their eyes. Show real rooms, real prep and who's doing it.



What the home page says
Section by section, in the order a visitor reads it.
Recent rooms and houses
This is what people came for. Group photos by room and by house style, and show whole rooms in daylight, since a close-up of a trim line says little to someone choosing a painter.
The prep
Anyone can roll a wall, and homeowners know the difference shows a year later. Show the scraping, patching, caulking and priming, and say how many coats you apply.
Paint and color help
Name the brands and product lines you use. If you help choose colors, say how: a consult, sample boards, a list of past choices. Plenty of customers get stuck on color long before price.
Older homes
Federal rules require firms paid to disturb paint in most pre-1978 homes to be lead-safe certified. If you are, say so near the top, because owners of older houses look for it.
How a job runs
A crew will be in the house for days. Tell people about drop cloths, moved furniture, daily cleanup, who locks up and when they can sleep in the room again.
Estimate request
Ask for the rooms or the size of the house, inside or outside, and when. Keep estimates written, and say how soon you'll send one.
How they search
- house painters near me
- interior painters near me
- exterior house painting cost
- cabinet painting near me
- deck staining near me
- painting estimate
- commercial painting contractors
- drywall repair and painting
What earns their trust
- EPA Lead-Safe Certified firm status, if you work on pre-1978 homes
- Photos of your own jobs, in real light
- The paint brands you use and how many coats you apply
- Prep written into the estimate
- A warranty that says what it covers, such as peeling
- Insurance, and a contractor license where your state requires one
- The same crew lead on the job each day, by name
How it gets found
What moves a painter up in a town's results.
Separate inside from outside
Interior painters near me and exterior house painting are separate searches, and often separate seasons. In colder states, an exterior page with your booking window gives people a reason to call in early spring.
Caption every photo
A line such as Hale Navy in a Lititz dining room tells a search engine the color, the room and the town, and it's what a reader would type too. Shingle keeps a description for each image, and you can edit it.
Give cabinets their own page
Cabinet painting is a higher-value job with its own search. Kitchen owners weighing it against new cabinets want to read about spray finish, drying time and how it holds up.
Check your name everywhere
Painter is the usual main category on Google. If you're lead-safe certified, EPA's public directory of firms or your state's program may list you too, so keep your business name the same there, on the listing and on the site.
How to sell one
Anyone with a ladder can call themselves a painter, so a good one is always being compared with someone cheaper. Owners want a way to show that their prep and finish are worth more, and most have years of good work sitting unused on their phones.
Send the demo first, then ask for photos: this is yours with stock pictures, so send me your ten best rooms and I'll swap them in. It gives them an easy reason to answer. In Radar, search Painters and decorators.
- “People just pick the cheapest bid.”
- The ones who do will keep doing it. Everyone else needs a reason to pay more, and that's your prep, your paint and your warranty, shown before the estimate arrives.
- “I'm booked three months out.”
- That's the moment to choose your work. Lead with whole exteriors and cabinets, and say how far out you're booking, so the people who ask are willing to wait.
- “I paint. I don't do computers.”
- You won't have to. Text me photos and I'll handle the site. When you want something changed, tell me in a sentence, and I'll send you the new version to look at.
- “My photos aren't good enough.”
- Empty rooms in daylight photograph well on any phone. Shoot from the doorway with the lights off and the blinds open, and I'll tell you which ones to retake.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
The most useful example is your own. Edit the brief on this page, start a 7-day trial for $1, and Shingle builds a one-page demo with your name and towns, usually in 5 to 15 minutes. The outline on this page shows what a home page covers.
If you work on homes built before 1978, it should. Federal rules require firms paid to disturb paint in those homes to be certified as lead-safe, and some states run the program themselves. Say you're certified if you are, and explain what that means on the job.
A starting price per room is useful if your jobs are similar, and it filters out bargain hunters. Prices vary with prep, ceilings and trim, so say what's included. Shingle is built to show only prices you give it, and not to guess one from other painters.
Open Visuals in your site's editor, choose an image and replace it with your own photo. Replacing is free and saves a new version, and you can add a line on what each shows. Asking Shingle to place a batch of new photos is a change, which uses 5 credits.
One can do it, if it carries your best photos, your prep, your towns and an estimate form. Many crews add separate pages for interior, exterior and cabinets as they grow, because people search each on its own. Adding a page later uses 10 credits.
Read next
- Client review linksA private link where clients comment on the page.
- Edit by askingSay what to change, or type on the page itself.
- Optimize a Google Business ProfileEvery field that matters, from Google's own guidance.
- Search result previewSee your title and description before Google does.
- HandymenName the small jobs, and the ones you pass on.
- Pressure washing companiesBefore-and-after photos and a price by surface.
Websites for other trades
Build your first site
Start from a Google listing or a few notes. Demos usually take 5–15 minutes.
7 days for $1, then $49 a month. Cancel any time.






