Search result preview
See what a search result would cut from your title, and copy the tags.
43 characters. Aim for under 60.
141 characters. Aim for under 160.
How it could look in search
www.example.com › emergency-plumber
Emergency plumber in Dayton, OH | Northside
Burst pipe or no hot water? Northside Plumbing answers 24 hours a day across Dayton, Kettering and Beavercreek, ...
Search engines can rewrite a title or a description when they think another fits the search better.
Tags for your page's head
<title>Emergency plumber in Dayton, OH | Northside</title> <meta name="description" content="Burst pipe or no hot water? Northside Plumbing answers 24 hours a day across Dayton, Kettering and Beavercreek, with a price before we start."> <link rel="canonical" href="https://www.example.com/emergency-plumber"> <meta property="og:title" content="Emergency plumber in Dayton, OH | Northside"> <meta property="og:description" content="Burst pipe or no hot water? Northside Plumbing answers 24 hours a day across Dayton, Kettering and Beavercreek, with a price before we start."> <meta property="og:url" content="https://www.example.com/emergency-plumber"> <meta property="og:type" content="website"> <meta name="twitter:card" content="summary_large_image">
How to use it
Type your title
Put the phrase people search near the start, and your business's name at the end.
Write the description
Say what the page offers and why to click. Watch where the preview cuts it.
Copy the tags
Paste them into your page's head, or into your website builder's search settings.
Results worth clicking
A title gets cut by how wide it is, so a line of narrow letters fits more than a line of wide ones. That's why this preview measures the words in the font results use, instead of counting characters.
Write for the person searching. A plumber's page titled "Emergency plumber in Dayton, OH" answers a search before anyone reads the description, where "Home" says nothing. Put a real reason in the description: the towns you cover, a price before you start, how fast you come.
Search engines can and do rewrite titles and descriptions when they think another fits a search better. Treat this as your best offer to them. What appears is up to them.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
About 50 to 60 characters is a good guide, because search results cut titles at roughly 580 to 600 pixels wide on a desktop. Width is what counts, so use the preview above to see where yours would be cut.
Around 150 to 160 characters on a desktop result, and less on a phone. Say the important part first so it survives a cut. Search engines don't always show your description, and may pick words from the page instead.
Google has said they don't directly affect ranking, but a clear one can earn more clicks, which is what you want from a result. A page with no description gets one assembled by the search engine.
No. It measures your words in your own browser, and nothing you type leaves your device. There's nothing to sign up for.
Read next
- Website SEO checkerA score out of 100 and what to fix first, for any site.
- Local business schema generatorStructured data for your page's head.
- Local SEO checklistWhat to do first, second and third to get found nearby.
- CheckupA score and a fix list for search and accessibility.
- Local SEOTitles, business data, a sitemap and Search Console.
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