Licensed, insured, and easy to call
People let you open their walls. Your license and how you price should be easy to find.
What the home page says
Section by section, in the order a visitor reads it.
License up front
Electrical work goes wrong in ways nobody sees until it matters. Put your license number and who issued it near the top, where a careful homeowner looks first.
Emergencies, defined
Say what counts: sparking outlets, a burning smell, half the house dark. Tell people to shut off the breaker if it's safe to reach, and keep your number one tap away.
Planned projects
People research these for weeks, and they tend to pay best. Give each a page with what it involves, what pushes the cost up, and who pulls the permit.
Everyday repairs
A flickering light or a dead outlet is how many customers first meet you. List them plainly, and say up front if you have a minimum or a service call fee.
Older wiring
Knob and tube, aluminum wiring and old fuse boxes worry buyers and insurers alike. If you work on them, say so by name, since that's what an anxious owner types.
Permits and inspections
Homeowners rarely know a panel swap needs a permit, and the rules change from town to town. Say you pull it where it's required, and that the job isn't finished until it passes.
How they search
- electrician near me
- emergency electrician
- electrical panel upgrade cost
- ev charger installation near me
- breaker keeps tripping
- outlet not working
- whole house generator installation
- federal pacific panel replacement
- knob and tube replacement
What earns their trust
- Your license number, and whether the state or the city issued it
- A master electrician's name, where your state licenses that level
- Insurance, and who it covers on the job
- Permits pulled and inspections booked where they're required
- A service call fee or hourly rate stated up front
- Your own techs and vans in real photos
- A written workmanship warranty
How it gets found
What moves a local electrician up in a town's results.
Split the panic from the project
Someone with no power searches emergency electrician. Someone buying an electric car searches EV charger installation weeks ahead. One page can't serve both, so give each its own address and its own words.
Write a real EV charger page
Say which chargers you install, when a panel needs more capacity, and how the permit works in your area. Skip rebates and tax credits unless you've checked them lately, because those change.
Use your older homes' words
In towns with old housing, people type federal pacific panel or knob and tube. A few plain paragraphs on each meet a search that a general list of services never will.
Keep the listing to your real name
Electrician is the main category to choose on Google. Use the business name on your van with no added keywords, because padding can get a profile suspended, and show your license in the description if your state wants it on ads.
How to sell one
Electricians are often short of hands, so more calls isn't always the pitch. What most want is a better mix: panel upgrades, generators and EV chargers, in place of driving across town to swap one fan.
Put the job they'd most like to do more of at the top of the demo's services. Ask which work they'd drop if they could, then change the page and send the link again, so they see how little it takes.
- “I've got more calls than I can get to.”
- Then the site's job is to change the mix. List the work you want first, set a minimum for small jobs, and add a line for hiring if you need apprentices.
- “All my work comes through general contractors.”
- Contractors check their subs too. A simple page showing your license, your insurance and your commercial work answers their first question, and it gives you a way in if that relationship ever slows down.
- “I don't want my license number online.”
- It's usually public record already, and careful customers look it up. Showing it saves them the search, and it separates you from anyone working without one.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
Yes. It's the first thing a careful customer checks, and some states and cities require it on advertising, so look up your own rule. Show the number, who issued it and the name on it. Shingle is built to print only the license details you give it, so check them before you publish.
If you install them, yes, because people research this job ahead of time. Cover which chargers you fit, when the panel needs more capacity, how the permit works in your area and what moves the price. Leave out rebate figures unless you check them often.
Define them: sparks, a burning smell, part of the house without power. Say whether you answer at night and whether it costs more. List 24-hour service only if someone really picks up, because your site and your Google hours both make that promise.
Yes. Keep them on separate pages, because a homeowner and a property manager want different proof. Residential needs reviews and prices. Commercial needs your license classes, insurance limits and past jobs. You can start both in a first build, which holds up to six pages.
You start from a brief instead. Shingle writes the pages from your own services and towns, so there's no stock layout to fill in. If you sell sites to several electricians, make one you like a team template, and each new site copied from it starts free.
Yes. Paste your listing's link, and Shingle shows what it understood before it builds. You choose whether your rating, reviews and customers' photos come in, you can leave out your address, and anything you type yourself takes priority over the listing.
Read next
- Google Business Profile websitePaste a Google listing and get a site built from it.
- Local SEOTitles, business data, a sitemap and Search Console.
- Local business schema markupA real example, the properties, and how to test it.
- Local business schema generatorStructured data for your page's head.
- Heating and cooling companiesHVAC sites for no-heat calls and tune-up season.
- HandymenName the small jobs, and the ones you pass on.
Websites for other trades
Build your first site
Start from a Google listing or a few notes. Demos usually take 5–15 minutes.
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