Websites that stick to your facts
Phone, hours, prices and reviews come from you. A separate review checks all the rest.
Why AI invents details
An AI model writes the sentence most likely to come next. Give it two lines about a plumber and ask for a full website, and the likely sentences are the ones on thousands of other plumbers' sites: family owned since 1998, licensed and insured, 24/7 emergency service, five stars from hundreds of happy customers. The model means no harm. It has no way to know those lines aren't true of this plumber, and a page with gaps looks like a failure, so it fills them.
Some of those lines do real harm. A customer who calls at midnight because the site said 24/7 is angry before you pick up. A line saying you're insured when you aren't is worse. And a review nobody wrote is a legal risk. In the US, the FTC's rule on fake reviews took effect in October 2024, it covers AI-written reviews from people who don't exist, and it reaches businesses that publish reviews they knew or should have known were fake.
If you sell websites, the cost lands on you too. One wrong phone number in a demo and the owner stops reading. So a fact-checked website, here, means a simple thing. Shingle is built to take out any fact it can't trace back to the owner, even if that leaves the page shorter.
Two checks on the words
The first check is code. Before any page is written, the business's facts pass through rules with no AI in them. A phone number stays only if its digits appear in what you gave. An email stays only if it's there word for word. An address needs its numbers and most of its words to match. Anything else is removed and never shown. Pages then read those facts from one file, and the build refuses a page that types them in by hand.
The second check is a separate AI reader that didn't write the site. When the builder says it's finished, this reader goes through every word on the finished pages beside what you supplied, and lists each statement your evidence doesn't support, with how to fix it. The builder has to fix what it lists. If a problem remains after its repairs, or the reader gives no clear answer, the build fails and says so, and your credits come back.
- The same review runs on each change, page and section
- It also checks that buttons and forms do what they say
- Your request counts as evidence, so asking to mention free quotes lets the site say it
What gets taken out
Any of these, unless your notes, your details or your listing say so.
Proof nobody gave
- Reviews, testimonials and quotes
- Ratings and awards
- Counts of customers, jobs or results
- Partners and clients
Credentials and history
- Staff names and team sizes
- Licenses, insurance and certifications
- Years in business and founding dates
- Memberships and guarantees
Promises and prices
- Prices, discounts and anything free
- 24/7, same-day and response times
- Places served and travel times
- Payment methods
- Promises about results
Read it before you publish
The review holds a site to what you supplied. It can't tell if what you supplied is true.
It checks against you
A wrong phone in your notes is a wrong phone on the site. Shingle can't call the number to check.
AI can still slip
The review is an AI's judgment and can miss things. A price, an opening time or a claim can still be wrong.
What you publish is yours
You're responsible for what your site says. Read it after the first build and after each change.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
It depends on what the builder is allowed to write. A model given thin notes tends to fill gaps with what's typical for the trade, such as years in business or a 24/7 line. Shingle removes what the owner's facts don't support, but AI can still get things wrong, so read any site before you publish it.
No. Shingle is built not to invent, and what its AI writes goes through two checks. The second is an AI's judgment, though, and can miss something. It also can't tell if the facts you gave it are wrong. Our Terms ask you to read your site before you publish it and after each change.
It's built not to. Reviews appear only when you supply them or choose them from your Google listing, and those keep their own words, the reviewer's name and a link to the source. The review refuses any quote, rating or testimonial your evidence lacks. Your Google rating appears only in its own words.
Shingle leaves it out. A business with no prices in its notes gets a site with no prices, and thin notes make a plainer site. After a build from a listing, Shingle says what would make it stronger, such as an email or prices. Add them in Details, or ask for a change.
Changes, new pages and new sections go through the same review, and your request counts as evidence. A clone keeps the words of the page it copied, and no AI writes them, so read those yourself. When you type over words in Edit mode, you're the author, and phone numbers and hours go to Details.
The review reads words. Pictures are your own, licensed stock photos credited in the footer, or images made for the site, so one may show the kind of work instead of your own crew. Swap in your own photos in Visuals, which is free, especially for anything that looks like a real job.
Read next
- AI website builderA site from a few notes or a Google listing.
- Google Business Profile websitePaste a Google listing and get a site built from it.
- Edit by askingSay what to change, or type on the page itself.
- Best AI website buildersEight builders, and how to test what each one invents.
- What a small business site needsThe checklist, and why each thing earns its place.
- SitesWhat a site is, from first build to live.
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