Auto repair sites drivers can trust
Drivers with a warning light are worried about the bill. Answer that before they call.
What the home page says
Section by section, in the order a visitor reads it.
Phone, hours and address up top
A driver may be searching from a parking lot with the car making a noise. Give them one tap to call, today's hours and your Saturday hours.
Services in the driver's words
People search for the symptom as often as the repair. List brakes and oil changes, then the squeal, the warning light and the AC that blows warm.
Cars we work on
A Subaru owner wants to know you've seen one before. Say which makes you service and, just as plainly, which ones you send elsewhere.
How we quote
This answers the worry behind the search. Say you diagnose first, call with a price and touch nothing without an OK. If you charge a diagnostic fee, say what it is and whether it comes off the repair.
Warranty and certifications
Give your parts and labor warranty in months and miles, and name the ASE certifications your technicians hold. A driver who's been burned before looks for both.
Book a drop-off
Plenty of jobs can wait a day. Let people pick a morning for an oil change or a diagnosis, and say where the keys go if they drop off before you open.
How they search
- mechanic near me
- auto repair near me
- brake repair near me
- oil change near me
- check engine light diagnostic
- car AC repair near me
- transmission repair near me
- honest mechanic near me
What earns their trust
- The ASE certifications your technicians hold
- Your state repair registration number, if your state issues one
- A parts and labor warranty, in months and miles
- How you quote: a written estimate, and a call before any added work
- Your diagnostic fee, and whether it comes off the repair
- Photos of your own bays and team
- Real reviews that name the repair, quoted with permission
How it gets found
What moves a mechanic up in a town's results.
Pick the right Google category
Auto repair shop is the usual main category. Add Brake shop or Oil change service only if that work is a real part of your week.
A page for each big repair
Brakes, AC and diagnostics each get searched on their own. Say what the signs are, what the work involves and how you price it.
Name the makes you know
A line like Subaru service in Duluth matches what a driver types. Only name cars you work on, and say which towns and neighborhoods you draw from.
Mark up what's true
AutoRepair structured data tells a search engine your address, phone and hours. Keep them matched to your Google listing, especially if you close early on Saturdays.
How to sell one
Shops buy for the driver who's never been in. Regulars fill the bays in a good month, but a new customer checks a shop online before handing over the keys, and a bare listing makes an unknown mechanic feel riskier than the chain down the road.
Show the owner their shop on your phone, in the slow part of the afternoon, with their hours, their makes and a plain line on how they quote. Ask them what's wrong with it. A shop owner who starts correcting your demo is already thinking of it as theirs.
- “My regulars already know where I am.”
- They do. This is for the driver who just moved to town, or whose usual shop quoted too high. Those people search first, and they don't know your name yet.
- “I already pay a company for my website.”
- Ask what it costs each month and how long a new phone number takes to go up. Then open your demo beside it on a phone and let them compare.
- “I'm not putting prices online.”
- They don't have to. Saying how they price does most of the work, with a diagnostic fee, a call before any repair and no work without an OK. Shingle is built to show only prices the shop gives it.
- “How much is this each month?”
- Give one number that covers hosting and changes, then hold it up against one brake job. A shop owner knows exactly what one of those brings in.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
Your phone, hours and address in the first screen, your services in the words drivers use, the makes you work on, how you quote, your warranty and certifications, and a way to book a drop-off. Add real reviews once you have permission to quote them.
Often, yes. One page covers your phone, hours and services, but brakes, AC and diagnostics each get searched on their own and are worth a page. In Shingle a demo is one page, a full site makes up to six, and adding one later uses 10 credits.
Many drivers will see it on a phone, so good design keeps your number, hours and services within reach of a thumb. Use photos of your own shop, and keep the words plain. Shingle designs each site fresh from your brief, and you change the look by asking.
Yes. Shingle's booking page lists your services with a length and an optional price, follows your hours and the notice you need, and emails a reminder the day before. It doesn't take payment or deposits, since Shingle has no checkout, so customers pay at the shop as usual.
List what you can stand behind, like an oil change or a diagnostic fee, and explain how you quote the rest. Repairs vary by car, so a plain line about calling before any work serves drivers better than a number you'd have to walk back. Shingle is built to show only prices you give it.
It's built not to. Certifications, prices, hours and reviews come only from what you give it or your Google listing, and reviews appear only if you choose them. A separate review takes out lines your facts don't support. Read it before you publish, since what your site promises is yours to stand behind.
Read next
- Online bookingServices, staff, hours and reminders on a booking page.
- Google Business Profile websitePaste a Google listing and get a site built from it.
- Find businessesA map of who has no website, or a weak one.
- Local SEO for small businessHow it works, for an owner with an hour a week.
- Local business schema generatorStructured data for your page's head.
- Google review link generatorA link and QR code that open the review box.
Websites for other trades
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