What should a chiropractor's website include?

A plain account of the first visit, how you decide on a care plan, what a visit costs, the problems you see, your techniques and each doctor's license. Add your hours, directions, a way to call and a short request form. Someone wary of chiropractic reads all of this before calling, so keep it on the page.

Is this a chiropractor website template?

No fixed template sits behind it. Shingle writes from what you tell it, so the first-visit section describes your first visit and your techniques, and you can usually read a first build within 15 minutes. If you build for several practices, you can keep a finished site as your team's own template.

Can new patients fill out intake forms on a chiropractor's site?

Don't use Shingle's forms for that. They aren't HIPAA-compliant tools, and intake means pain history, medications and prior care. Shingle's terms also rule out collecting health information through a site's forms. Link to the portal in your practice software instead, and ask your own adviser about the rest of your paperwork.

What can a chiropractor's site say about what it treats?

Say what you see and how you work, in your own words. Rules on medical claims and testimonials vary, so check your state board's rules before you promise results or name conditions beyond muscles and joints. Shingle is built not to invent claims, and you read the page before it goes live.

Can I show a new-patient offer on my chiropractic site?

Yes, if you give Shingle the price and terms. It won't make one up, and a separate review removes any offer your facts don't support. An announcement bar can carry it across every page and hide itself after its last day. Check your state board's rules on offers before you publish.

Can patients pay for chiropractic visits on my site?

No. Shingle has no payments, so copays, care plans and deposits stay at your front desk or in your practice software. You can still print your cash rate on the site, and a button can link to wherever you take payment now.

Chiropractor sites for nervous patients

They want to know what you'll do, what it costs and how many visits it takes.

What the home page says

Section by section, in the order a visitor reads it.

What happens on a first visit
This is the page wary people read twice. Walk through the history, the exam, when you take X-rays and when you don't, and if you adjust on day one. Someone who has never been is picturing the cracking sound, so mention it.
How many visits, and the cost
The fear behind most hesitation is being signed up for months of care. Say how you build a care plan, when you check progress, and what a visit costs with insurance and without.
What we help with
Name the problems the way people say them: low back pain, a stiff neck, headaches. Stay with what you can support, and check your state board's rules before you promise results or go beyond muscles and joints.
How we adjust
Some people want a hands-on adjustment, and others want nothing that twists or pops. Name your techniques in plain words and say if you offer something gentler, such as an instrument or a drop table.
After a car accident
If you treat auto injuries, give them their own section. These patients are worried about bills and paperwork as well as pain, so say how soon to come in and who you bill. Leave legal advice to their attorney.
Book or ask
A name, a phone number and the best time to reach them is plenty. Shingle's forms and booking aren't HIPAA-compliant tools, so don't ask where it hurts or what the MRI showed. Intake paperwork stays in your practice software or on a clipboard at the front desk.

How they search

chiropractor near me
back pain relief near me
chiropractor open saturday
chiropractor that takes my insurance
chiropractor after car accident
sciatica chiropractor
neck adjustment near me
prenatal chiropractor near me

What earns their trust

Each doctor's name, DC degree and state license
A plain account of the first visit, X-rays included
How you decide how many visits someone needs
Your cash rate and the plans you bill
When you'd send someone to a physician instead
Photos of your own rooms, tables and doctors
What patients say, if your state board's rules allow quoting them

How it gets found

What moves a chiropractor up in a town's results.

Keep your hours exact
A person who just threw out their back searches “chiropractor open now”. Choose Chiropractor as your main category, then keep your hours the same on Google and on your site, because neither updates the other.
One page for each kind of pain
Sciatica, whiplash and a stiff neck are different searches by different people. Write what you check, how you treat it and when you'd send someone elsewhere. A list of 30 conditions tells nobody anything.
Ask for reviews at one set point
You see people many times, so there's no need to ask on day one. Pick one point, such as the end of a care plan, ask everyone who reaches it, and check your state board's rules before you quote anyone on the site.
Use a business type in your markup
schema.org's Chiropractic term names a system of medicine and doesn't describe a business. MedicalClinic is the nearest business type, and it's what Shingle publishes for a site built from a chiropractor's Google listing.

How to sell one

A chiropractor can't count on a physician's referral, so many have paid for their own marketing for years. They usually know what a new patient is worth, which makes a fair monthly fee an easy conversation.

Build the demo around the first visit, because that's the page their current site usually skips. Ask them to read it as someone who has never been adjusted. Leave conditions and results for the doctor to write, since a demo knows only their public details.

“I already pay a chiropractic marketing company.”: Ask what they'd keep if they left: the site, the words, the domain. On the plan, they can download the code and point their own domain at the site. Let the old site run until the new one is approved.
“My new-patient special is what brings people in.”: Then it goes on the first screen, with its terms beside it. They should check their state board's rules on offers first. An announcement bar with a last day takes an old price down by itself.
“People in pain don't read. They just call.”: Some do. The skeptical spouse, the first-timer and the person comparing three offices read every word, and they're the ones who hesitate.
“Can my patients fill out intake forms on it?”: Not through Shingle's forms. They aren't HIPAA-compliant tools, and intake means pain history and medications. Link to the portal in their practice software, and point them to their own adviser for what else they need.