Clients look up the injector first
Before a needle goes near their face, they check who holds it and what it costs.
What the home page says
Section by section, in the order a visitor reads it.
Who treats you
It's the question behind every search for filler. Name each injector and laser tech, with their license type and how long they've done this, and name your medical director. A first name under a headshot doesn't answer it.
Treatments
Clients search by treatment name, so give the big ones a page each: what it is, how long it takes, the downtime, and who shouldn't have it. Write it with your provider, since Shingle has only the facts you give it.
Prices
Clients compare per unit and per syringe, and a page with no prices sends them to the spa that has some. Give real figures or honest starting prices. Shingle is built not to invent a price, so it needs yours.
Before and after
This does more selling than anything else here, and it carries the most risk. Use only your own work, with written permission, and check your state board's rules first. A stock or generated face is never a result, so never caption one that way.
Book a consultation
Link to the booking software you already use, because deposits, charts and intake live there. Shingle has no payments, and its forms and booking aren't HIPAA-compliant tools, so allergies, medications and pregnancy questions stay out of them.
Memberships and offers
If you run a membership or a seasonal offer, say what's in it in plain numbers. Shingle can't sell it or bill for it, so send people to your front desk or your software. An announcement bar with a last day stops an old promo from lingering.
How they search
- med spa near me
- botox near me
- lip filler near me
- laser hair removal near me
- botox price per unit
- microneedling near me
- hydrafacial near me
- best injector near me
What earns their trust
- Who injects: name, license type and years of experience
- Your medical director or supervising provider, by name
- The products you use, by brand
- Prices per unit or per syringe, or honest starting prices
- Your own before-and-afters, with written consent
- Who a client calls if something goes wrong after hours
How it gets found
What moves a med spa up in a town's results.
Choose Medical spa as your category
Google lists it as a category of its own, and asks for as few categories as possible. Add Skin care clinic or Day spa only if that's what the business is, since the treatments you offer belong under services.
Give each treatment its own page
“Botox near me” and “laser hair removal near me” come from different people with different budgets. One page each, with price, downtime and who does it, can answer them. A menu of 30 treatments on one page can't.
Keep treatments out of your name
Google doesn't allow services or locations in a business name, and breaking that can get a listing suspended. Use the name on your door, and let your pages say Botox and Scottsdale.
Mark up what you are
schema.org has no med spa type, and DaySpa is the nearest business type for one. Say the medical side in words on the page, because a day spa's markup won't say it for you.
How to sell one
Med spas spend hard on ads and social, and a client who trusts an injector tends to come back every few months. That makes the page that earns the trust worth paying for, and owners can usually do that math themselves.
Radar marks a business whose only web address is a booking page, and those are your first calls. Show them their booking link staying exactly where it is, with a site around it that answers who, how much and what to expect before the client gets there.
- “All my business comes from Instagram.”
- Instagram shows the work. It can't answer who your medical director is or what a syringe costs, and people who find you there often look for a site before they hand over a deposit.
- “I don't want to show prices.”
- Then show starting prices, or explain why dosing varies from face to face. Silence sends them to whoever answers. It's the owner's call, and Shingle is built to print only the prices they give it.
- “Will this replace my booking software?”
- No, and it shouldn't. Shingle has no deposits, memberships or client charts, so the site's buttons link to the software they already run.
- “Can clients fill out their medical history on it?”
- No. The forms and booking aren't HIPAA-compliant tools, and history, medications and consent forms belong in their charting software. Tell them to ask their own adviser about the rest, and don't try to answer for them.
- “My competitors make much bigger claims.”
- That's their risk. Rules on results and testimonials vary, so the owner should check the state board's rules. Shingle is built not to invent claims, and the owner reads each line before it's published.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
Who treats clients and their licenses, your medical director, each treatment with its downtime, prices or starting prices, your own before-and-after photos if you're allowed to show them, and a clear way to book a consultation. Add aftercare and what to do if something goes wrong. A phone should show who and how much early.
You can upload your own, and they go up only where you place them. Get each client's written permission, and check your state board's rules first, because rules on photos and testimonials vary. Shingle's stock photos and generated pictures aren't results, so never caption them as your work.
Shingle has no payments, so it can't take a deposit or sell a package. Its booking page holds a time with a name and an email, and no money changes hands. If your booking software holds deposits and charts, add its link in Details so the site's Book buttons go there.
Not on Shingle's forms. They and its booking page aren't HIPAA-compliant tools, and Shingle's terms say a site's forms aren't for health information. Keep allergies, medications and pregnancy questions for your charting software or the consultation itself. Talk to your own adviser before you collect anything clinical online.
It can describe a treatment in general terms from your notes, and a separate review then removes prices, results and credentials your facts don't support. Drug makers and state boards can both have rules on this, so check your state board's rules, and ask your adviser about weight-loss drugs before you publish.
Not through Shingle, which has no payments, memberships or client billing. You can describe the membership on a page and send people to your front desk or to the software that bills for it. For a seasonal offer, set a last day on the announcement bar so last month's price comes down by itself.
Read next
- WidgetsCookie banner, age check, chat button, bar and popup.
- Client review linksA private link where clients comment on the page.
- Find businessesA map of who has no website, or a weak one.
- Optimize a Google Business ProfileEvery field that matters, from Google's own guidance.
- What a small business site needsThe checklist, and why each thing earns its place.
- Search result previewSee your title and description before Google does.
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