Shingle vs Framer
Framer gives designers a canvas. Shingle gives sellers a way to win local clients.
- Shingle
- Best ifYour clients are plumbers, dentists and other local businessesFirst paid plan$49 a month
- Framer
- Best ifYou design for a living and want control of every detailFirst paid plan$10 a month, billed yearly
The short answer
Choose Framer if you design for a living and want to place everything on a canvas, with AI for pages, components and a CMS. Shingle isn't a design canvas. Choose it if your clients are local businesses and your harder job is finding and winning them. It shows who needs a site, builds a demo from their facts, and alerts you when they open it.
What Framer does well
A design-forward site builder with an AI agent, for designers, startups and marketing teams.
- A real design canvas, with AI that generates and edits on it
- AI that creates CMS collections and custom code components
- A check before publishing for contrast, typos, alt text and SEO
- Connects to AI coding tools through MCP
- A free plan that publishes, and an agency program with up to 50% referral commission
What each one has
Read from each builder's own pages. "Not shown" isn't proof it's missing.
| Feature | Shingle | Framer |
|---|---|---|
| AI chat that edits the site | Yes | Yes |
| Finds businesses to pitch | Yes | Not shown |
| Pitch link that says when it's opened | Yes | Not verified |
| Reviews every line against the business's facts | Yes | Not verified |
| Site from a Google listing | Yes | Not shown |
| Site from an existing website | Yes | Yes |
| Online booking | Yes | With an app |
| Leads inbox or CRM | Yes | Partly |
| Forms that email the owner | Yes | Yes |
| Newsletter and campaigns | Yes | Partly |
| Take payments | No | With an app |
| Online store | No | With an app |
| Version history with restore | Yes | Yes |
| Share link for clients | Yes | Yes |
| Comments on a design | Yes | Yes |
| Client access to one site | Yes | Yes |
| White label | Partly | Partly |
| Client billing | No | Partly |
| Bulk site creation | Yes | Not shown |
| Activity log | Yes | Partly |
| Code export | Yes | With an app |
| Buy a domain in the app | No | Partly |
| Publishes for free | No | Yes |
Where it differs
Change it by asking
There's no canvas to learn. Ask for a change in plain words, or edit the words on the page.
Tools local businesses use
Booking, forms, a lead inbox and a newsletter come with the site. Framer adds booking through an app.
It finds the client
Your next client may have no website yet. Radar shows you who, with the reasons each is worth a call.
What each one costs
Framer's prices as its own pages showed them on 6 November 2026.
Shingle
- 7-day trial$1 with 1 live site and 100 credits
- Shingle plan$49 a month, with 1 live site and 200 credits
- Paid yearly$39 a month
- Each more live site$7 a month, or $67 a year
- 10 live sites$112 a month
Framer
- Free$0 on a Framer domain
- Basic$10 a month, billed yearly
- Pro$30 a month, billed yearly
- EnterpriseCustom by quote
Framer's page showed these with its yearly billing switch on, and its monthly prices weren't in what we could read. Extra editors cost $20 a month each, and Pro adds overage fees for CMS items, bandwidth and pages.
Free plan at Framer: 500 AI credits to try and 1 GB of bandwidth on a Framer domain, and a custom domain needs a paid plan. Shingle has no free plan. It starts with a 7-day trial for $1, which includes a live site. Sources: Framer pricing, Framer AI, Framer for agencies.
Who each one suits
Choose Shingle if
- Your clients are plumbers, dentists and other local businesses
- You'd rather describe a change than draw it
- You want booking and a lead inbox without adding apps
- You need to find clients as well as build for them
Choose Framer if
- You design for a living and want control of every detail
- You build startup or marketing sites with custom components
- You want staging, branches or A/B testing
- You want a free site that can go live on a Framer domain
Moving over from Framer
- Paste your Framer site's address into Shingle's composer. Clone copies a page's words, photos, colors and layout, once you've confirmed you have the right.
- Code components and anything that needs the old site's scripts stay behind, and Clone tells you what it left out.
- Add the two DNS records Shingle shows you, and your domain moves over.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
For a designer, usually not. Shingle isn't a design canvas, and you can't place elements freely. It suits people selling websites to local businesses, who need leads, a demo built from a business's facts and a way to know when it's opened.
Partly. You can edit text on the page, move and remove sections, and choose fonts and colors. For anything else, you ask in plain words, and the change goes in as a new version. Framer gives you full control of the layout on a canvas.
Shingle has what a local business site usually needs built in, such as forms, online booking, a map, a call button and structured data for the business. Framer reaches booking and payments through apps, and its strength is design freedom.
On Shingle's plan you can download a site's code as a project that builds and hosts anywhere. Framer's pages show code export through an app, outside its plans. You only need this if you plan to leave the builder's hosting.
Read next
- Shingle vs WebflowWebflow for visual builds. Shingle for selling sites.
- Shingle vs SquarespaceSquarespace for looks and stores. Shingle to sell sites.
- Edit by askingSay what to change, or type on the page itself.
- Download the codeTake a site away as an ordinary Next.js project.
- Freelance web designersPitch a real site before days of building.
- Try the appThe app itself on sample businesses, no account needed.
Build your first site
Start from a Google listing or a few notes. Demos usually take 5–15 minutes.
7 days for $1, then $49 a month. Cancel any time.