White label website builders

The short answer

The main white label website builders are Duda, Lindo, 10Web, Readdy and Dorik, with white label plans from about $79 to $197 a month on yearly billing as of November 2026. Shingle's white label is partial. Choose by what your clients will see, whether you can bill them, and the cost per site.

Who wrote this

Shingle wrote this guide, and Shingle is one of the six builders on the list, so read it knowing that. Prices and claims about the others come from each company's own pages as we read them on November 6, 2026, with links. Where a page didn't say something, we say it wasn't shown, which doesn't mean it's missing. Prices change, so check the live page before you buy.

What white label can cover

White label means different things on different plans. Some remove a badge from the site, and others put your brand on every screen a client touches. There are seven layers worth checking.

1. The published site. No builder's credit in the footer.
2. Previews and review links. Your name when a client looks at a draft.
3. The editor. Your logo and colors when a client signs in to make changes.
4. The web address. The dashboard and sign-in on your own domain, so the builder's name isn't in the address bar.
5. Email. Invitations, alerts and password resets under your name and from your domain.
6. Billing. Clients pay you through the platform, at your prices, under your brand.
7. Reselling. Clients sign up on their own, on plans you set.

A small agency can often live with the first three. The rest start to matter once clients sign in often, or once you want to run the money in the same place.

The six at a glance

All figures are as of November 2026, from each company's own pricing page. Yearly prices are shown per month.

What it costs at 20 and 50 sites

A headline price hides the cost per site, so here's the arithmetic on list prices with yearly billing, per month.

Three things that table leaves out:

• AI allowances. On the plans above, Lindo lists 3,000 credits a month, 10Web lists 600, Readdy lists unlimited and Shingle lists 200. Each product's credit buys something different, so the numbers don't compare. On Shingle, a demo costs 10 credits, a new full site 30 and a change 5.
• Billing fees. At 20 clients paying $99 a month, 10Web's 7% comes to about $139 a month and Readdy's 2% to about $40, before Stripe's own charge.
• Your time. A cheap plan that takes an extra hour a site isn't cheap. Use the trials.

The builders, one by one

Duda

Best for: agencies that want clients to see only their brand, across the editor, the dashboard and email.

Duda sells to agencies, hosts and software companies, and its White Label plan puts the editor, the multi-site dashboard, preview pages and platform emails under your brand. Its table also lists a custom platform and email domain. Client billing runs through Stripe from the Team plan up, with no added Duda fee, and it can publish a site on first payment or take it down when payments stop. There's a 14-day free trial with no card, which includes the White Label features.

Watch for: only 4 sites are included, so it's the most expensive here as you add more. Added sites start at $14 a month on its page, which points elsewhere for full pricing.

See Shingle vs Duda.

Lindo

Best for: agencies that want AI building, client billing and lead finding in one white label workspace.

Lindo's White Label plan says your brand and domain can cover the editor, dashboard and billing portal, so clients don't see Lindo. Its home page describes invoicing and collecting payments in the same workspace, plus finding businesses that need a better site and drafting one first. It lists 87 content languages, which Shingle doesn't match. Every plan starts with a 7-day trial for $1. For real reselling, its Reseller plan is $2,000 a month billed annually, with 200 active websites and tiers you price yourself.

Watch for: white label starts on its third tier, and extra active sites are $15 a month each.

See Shingle vs Lindo.

10Web

Best for: agencies that want WordPress under their own brand, at a low cost per site.

10Web's AI builder produces WordPress sites, with hosting and backups. Agency Core adds a branded dashboard and builder, and Stripe or PayPal billing. Extra sites are $4 each, and its custom Agency Pro plan goes as low as $2.50 a site with a billing fee as low as 0%. You get WordPress's plugins and flexibility, along with what comes with them. There's a 3-day free trial and a 30-day money-back guarantee.

Watch for: the 7% fee on client billing at Agency Core, and AI credits that expire if unused. Its pricing page lists white label features in a general list, so confirm which plan includes each.

See Shingle vs 10Web.

Readdy

Best for: agencies that expect to use a lot of AI, and want a branded client login.

Agency Pro lists a fully white-labeled platform, custom branding, custom email templates, a branded client login screen and unlimited credits. Client billing starts on this plan, with a 2% fee and Stripe required. There's a free plan to try the builder, though it includes no published site. A separate Reseller Mode lets customers pay you directly, by consultation, with no price shown. Its docs also show a lead finder on Google Maps data and outreach campaigns.

Watch for: the $119 is a 1-year price, 40% below list, and 10 sites are included before the $4.80 add-ons.

See Shingle vs Readdy.

Dorik

Best for: the lowest flat price if you have many simple sites.

Dorik's Agency plan is $79 a month billed yearly, or $99 monthly, with unlimited custom domains, pages and collaborators. Its white label page describes a branded dashboard for each client, and subscriptions you price and collect through Stripe, with 0% commission from Dorik. It also keeps every AI version so you can restore one.

Watch for: an own domain for the dashboard wasn't shown, its pages give two trial lengths (7 and 14 days), and we couldn't confirm a free tier.

See Shingle vs Dorik.

Shingle

Best for: sellers who care more about finding and winning local clients than about hiding the platform.

The plan is $49 a month, or $39 billed yearly, with 1 live site, 200 credits, unlimited people and more live sites at $7 a month each. Your name and logo appear on review links, in the client's editor and on the emails clients get. A site on its own domain never names Shingle. One on a shinglesites.site address has our name in the address and a small "Report this site" link at the foot. Review links and client access come with it too. There's no free plan: it starts with a 7-day trial for $1 that includes a live site and your brand.

Where it falls short: our white label is partial. Clients sign in at Shingle's web address, the rest of the editor's pages are Shingle's, emails come from Shingle's address under your brand's name, and emails about their own account, such as a password reset, are Shingle's. You can't put the app on your own address or send from your own mail domain. There's no client billing, so you'd invoice clients yourself. If clients must never see our name, one of the five above fits better.

What it adds: Radar finds businesses with no website or a weak one, each demo is built not to invent facts, and you get an alert when a business opens its demo. Of the others, Lindo's and Readdy's pages show a lead finder. Agency also includes monthly client reports in your brand and Prospecting Autopilot. Read exactly what your brand covers.

How to choose

• Clients sign in often and must never see another brand. Start with Duda, Lindo, 10Web or Readdy, and walk through the sign-in during a trial.
• You want to bill clients in one place. Duda and Dorik show no added fee, Readdy takes 2% and 10Web takes 7% at Core. Lindo's portal is on its White Label plan. Shingle can't do this today.
• You run many small sites and cost per site decides it. Look at Dorik and 10Web first.
• You want WordPress. 10Web is the one on this list built on it.
• Finding clients is your bottleneck. Lindo, Readdy and Shingle each show a way to find businesses that need a site.
• You want a reseller website builder, sold as your own software. Look at Lindo's Reseller plan and Readdy's Reseller Mode, and ask Duda and 10Web about custom plans.

What to test before you commit

Most of these builders have a trial or a refund window, so use it to answer these.

1. Create a client account, and sign in as them on a phone. What name do you see, and at what address?
2. Trigger each email: an invitation, a password reset and a form alert. Who is it from?
3. Publish a site and look at the footer. Does the builder's name appear anywhere?
4. Work out what your next 10 sites will cost, and what happens when your AI credits run out.
5. Try to leave. Can you download a site, or move it to a client's own account?
6. Find out what happens to clients' sites if you drop to a lower plan or stop paying.
7. Ask who answers a client's support question, and whether the builder ever contacts them directly.

White label website design services

Some people searching for this mean another studio that builds sites for you to resell under your name. The fit depends on what you're short of. If you can sell but can't build, a fulfillment partner can make sense, so check their work, their turnaround and who owns the files. If you can build and want a lower cost per site, a builder from the list above is the better fit. Either way, you're the one the client will call.

What to tell your clients

Using a white label platform is a normal arrangement, and you don't have to name your tools in every conversation. Don't lie if a client asks. Put the practical parts in your contract: where the site runs, what they get if they leave, and who holds the domain. A client's trust is worth more than the illusion that you built everything by hand.