What should a web design proposal include?

The client's problem in their own words, what you'll deliver, what you need from them, how long it takes, what it costs now and each month, and what happens next. For a small local business, that fits on one page, and shorter is usually better.

Is this proposal a contract?

No. It's a sales document that says what you're offering. Once the client agrees, send a separate agreement covering ownership, payment, changes and cancellation, and have it checked if the job is large.

Does it save what I type?

No. Everything stays in your browser and is gone when you close the tab, so copy it or save the text file before you leave. Nothing is sent to Shingle.

Website proposal generator

Fill in the client and the price. Get a short proposal you can send today.

You

Their business

Kind of business

The problem, in their words

What you'll deliver

A home page with your phone number one tap away

A page for each main service

An about page with your license and insurance

A contact form that emails you

Your own domain, with HTTPS

Titles, descriptions and local business data for search

Your Google Business Profile linked and checked

Hosting and small changes each month

Setup price

Monthly price

How long it takes

Good for how many days

Your proposal

Website proposal for Northside Plumbing From Dana Reyes, Reyes Web THE PROBLEM Northside Plumbing has strong reviews and a van on the road, but no website. People who search for an emergency plumber in Dayton can't find you, and they call whoever they can. WHAT I'LL DO A website for Northside Plumbing built to turn searches for your plumbing business into calls and inquiries. - A home page with your phone number one tap away - A page for each main service - An about page with your license and insurance - A contact form that emails you - Your own domain, with HTTPS WHAT I NEED FROM YOU - Your services, prices and the towns you cover - Photos of your work, if you have them - Access to your domain, or I can help you set one up HOW LONG IT TAKES A first draft within 2 days of your OK WHAT IT COSTS Setup: $750 Each month: $99, covering hosting and small changes WHAT HAPPENS NEXT 1. Say yes, and I'll send a simple agreement and the first invoice. 2. You check the draft and tell me what to change. 3. We go live on your own domain. This proposal is good for 14 days. Dana Reyes, Reyes Web

How to use it

Say what's wrong
Describe the problem in the client's own words. It's the part of a proposal they actually read.
Set the scope and price
Tick what you'll deliver and give one setup price and one monthly price.
Send it
Copy it into an email or a document, or save it as a text file. It's all yours, with no branding of ours.

Why short proposals win

A local business owner isn't comparing your methodology with anyone else's. They want to know whether you understood the problem, what they'll get, what it costs and what happens next. One page answers all four, and a twelve-page deck usually doesn't get read.

The best proposals follow a conversation. Use the client's own words for the problem, because seeing their own sentence in your proposal tells them you listened. Give one price instead of three packages, unless they asked for options.

This template isn't a contract. Once they say yes, send a simple agreement that covers ownership, payment and what happens if either of you stops. Our guide to web design contracts lists what to cover.