Email the people who asked to hear
Visitors sign up on your site and confirm by email. You write, test and send.
A list of people who asked
Anyone can type an address into a form, including someone else's. So every person who signs up gets one email with a link, and they join your list only when they press it. Nobody gets your news until they have. You lose a few sign-ups that never confirm, and you keep a list of people who want to hear from you.
You can't import a list, for the same reason. A pasted list of addresses is the usual source of spam complaints, and one bad send can hurt delivery for everyone sending through Shingle. If you have subscribers somewhere else, send them your signup page and let them join.
Every email carries what anti-spam laws ask for, which is your postal address and a way to unsubscribe. A PO box works for the address. Most mail apps also show their own unsubscribe button, which works in one click, and someone who unsubscribes gets nothing more from that moment.
From sign-up to sent
Set it up
Your sender name, reply-to and postal address come from your site's details. Check them and you're set.
Collect subscribers
Share your signup page, or switch on any form with an email field. Everyone confirms by email first.
Write your email
Add a subject, your words and one button. Preview it, then send yourself a test.
Send it
It goes to everyone subscribed at that moment, usually within minutes. You can't take it back.
What's there and what isn't
Included
- A signup page with its own address
- Any form with an email field can add subscribers
- Headings, bold, lists, links and one button
- A test to your own inbox before you send
- How many each email went to, and how many unsubscribed
- Download your subscribers as a CSV
Not there yet
- No scheduling a send for later
- No open or click counts
- No segments or tags, so each email goes to everyone
- No photos inside an email
- No importing a list
- No sending from your own domain
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
Not always. It's most useful when customers come back, as with a cafe, a salon or a seasonal service, and when you have something to say a few times a year. If you start one, Shingle keeps it simple, so a short note now and then is all it takes.
No. Everyone on your newsletter has to confirm by email, which protects your list and everyone else's sending. Send your current subscribers your signup page instead, or add them one at a time under Subscribers, where each gets a link to confirm before they're added.
Each site can send 5,000 emails a calendar month. One email to 300 subscribers counts as 300. The newsletter's settings show how many of the month's emails have gone.
No. Shingle doesn't add a tracking pixel to your emails, since mail apps preload images and make those counts unreliable. A sent email shows how many people it went to, how many went out without an error and how many unsubscribed from it, and that's often enough to tell whether a list is healthy.
They come under your business's name, from Shingle's mailbox, and replies go to the email in your site's details. Sending from your own domain isn't built yet. Your subscribers see your name in their inbox, and your postal address at the foot of every email.
Yes. Welcome new subscribers is a ready-made workflow that emails each person once they've confirmed, in words you can change. It's off until you turn it on.
Read next
- Website formsForms that email you and send each lead where you work.
- BlogPosts on your site, by you or drafted for 5 credits.
- WorkflowsFollow-ups and reviews, with your OK where you want it.
- CRMCustomers, prospects, replies, deals and results.
- What a small business site needsThe checklist, and why each thing earns its place.
- Coffee shopsHours, drinks and a seat, answered at a glance.
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