Walk in or book? Your site says so.
Most people want the hours, the price of a fade and whether they can just walk in.
What the home page says
Section by section, in the order a visitor reads it.
Walk-in or appointment, up top
It's the first thing anyone wants to know. Say walk-ins only, appointments only or both in the first line, next to today's hours, and say when you take the last walk-in.
Cuts and prices
A barbershop menu is short, so print all of it. Fade, taper, beard, shave and kids, each with a price. If you're cash only, say it here, before someone sits down.
The barbers
Regulars follow a barber from shop to shop. Give each one a name, a photo, the days they work and the cut they're known for, with a way to book them if they take bookings.
Hours you really keep
Closed Mondays, late Thursdays, early Saturdays. Someone who drives over and finds the door locked rarely tries again. For a holiday, run a bar across the top of the site that hides itself after its last day.
Cuts from your own chairs
Six sharp photos of real fades and beards from this shop. Instagram posts can't sit inside the page, so put your best shots on the site and link to your profile for the rest.
Where to park
Street parking, the lot behind, the door off the alley. On a busy block, one line about parking decides whether someone stops.
How they search
- barbershop near me
- walk in barber near me
- barber open now
- skin fade near me
- barber open sunday
- beard trim near me
- hot towel shave
- kids haircut near me
What earns their trust
- Your state barber license, and each barber by name
- The full price list, with kids and seniors on it
- Cash only, or which cards you take
- Recent photos of fades and beards from your own chairs
- How walk-ins work, and when you stop taking them
- Reviews that name the barber
How it gets found
What moves a barbershop up in a town's results.
Use Barber shop, keep hours exact
Choose Barber shop as your main category. Google shows open or closed right on the listing, so update holiday hours there and in your site's details. Neither one updates the other.
Write the cuts out in words
People search by the cut, like skin fade, taper, beard line-up or hot towel shave. A price list that names each one gives a search engine words to read, which a wall of photos doesn't.
Say exactly where you are
Walk-ins come from close by. Name the street, the neighborhood and the landmark next door, so someone choosing between two pins on a map can picture the one they'd walk into.
HairSalon is your schema type
Schema.org has no barbershop type, so a barbershop uses HairSalon, the closest real one. Shingle uses the same type when it builds from a barbershop's Google listing. Only include hours you keep.
How to sell one
Barbers often have full chairs and little patience for marketing. They listen when a new shop opens nearby, when a barber leaves and takes regulars along, or when they add a chair. They'll pay for something simple, with hours, prices and a link that works on a phone.
Send a link they can open between cuts, with their shop's name, hours and prices on one screen. If they book through an app, point the button at it and say so. Radar marks shops whose only web address is a booking page or a social profile, so you know where to start.
- “I'm already booked out.”
- Then the site's job is to answer questions for you. Hours, prices and walk-ins stop being things you answer from the chair. And if a barber leaves, you'll want new people to be able to find that chair.
- “My booking app already gives me a page.”
- It does, and it's good for booking. On some apps other shops sit one tap away, and some charge a fee when their marketplace brings you a new client. Your own address goes on the window and the card, and sends people to the same app.
- “Nobody looks up a barber.”
- People new in town do, and so does anyone after a shop open on Sunday. They see the map, then tap through to check the price and the hours. If there's nothing to tap, they try the next pin.
- “What's it going to cost me?”
- Give one monthly number, with hosting and changes in it, and compare it with a regular. Someone who comes back every few weeks for years covers a small monthly fee quickly.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
Whether you take walk-ins or appointments, today's hours, a full price list, your barbers by name, photos of real cuts and where to park. Most visitors are on a phone and want one answer, so keep it short. One page is often enough for a small shop, and Shingle can build just that.
No. If you only take walk-ins, skip the calendar and make your hours and last walk-in time easy to find. Add booking when a barber wants appointments on certain days. On Shingle's booking page you add only the barbers who take bookings, each on their own hours, and the rest stay walk-in.
No. A site built with Shingle can't show a live queue or check people in. It can show your hours, and a site built from your Google listing can say if you're open now. If you already use a check-in app, link to it from the first screen.
Keep your app if it holds cards, charges no-show fees, texts reminders or runs checkout at the chair, because Shingle's booking does none of that. Shingle's booking fits a small shop that wants each barber's services and hours online, email reminders and a calendar feed, and takes payment in person.
HairSalon. Schema.org has no barbershop type, so HairSalon is the closest real one, and it's what Shingle uses when it builds from a barbershop's Google listing. Every site you publish with Shingle carries your business details in the form search engines read, including the hours you gave it.
Read next
- Online bookingServices, staff, hours and reminders on a booking page.
- WidgetsCookie banner, age check, chat button, bar and popup.
- Optimize a Google Business ProfileEvery field that matters, from Google's own guidance.
- Local business schema generatorStructured data for your page's head.
- Find businessesA map of who has no website, or a weak one.
Websites for other trades
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