A nail salon website with your real menu
People choose a nail salon by its photos, its prices and how clean it looks.
What the home page says
Section by section, in the order a visitor reads it.
Service menu with prices
This is what people came for. List gel, dip, acrylic and pedicures with a price and how long each takes, then the extras that change the bill, like removal, length and art.
Walk-ins or booking
Say which you take, and when walk-ins are hardest to fit. If you also take online bookings, set a few hours' notice, so a booking doesn't land on a tech who's just started a walk-in.
How you keep it clean
It's the worry people rarely say out loud. Name what you really do, such as new files, an autoclave or liners in the pedicure bowls. Put it in your brief, because the site only says what you tell it.
Photos of your sets
Clients arrive with a picture and ask if you can do it. Show your own French, chrome, ombré and hand-painted work, so they can point at yours. Swap out any stock photos before you publish.
Groups and parties
Bridal parties and birthdays need a date and a head count, which a short form can ask for. It reaches you as a request, so say you'll reply to confirm the date.
Where to find you
Salons in a plaza are easy to miss. Name the plaza, the store next door and the parking, and show your hours with the last time you'll start a full set.
How they search
- nail salon near me
- gel manicure near me
- dip powder nails
- acrylic nails near me
- walk in nail salon
- pedicure near me
- nail art near me
- gel x nails near me
What earns their trust
- Your license, and that your techs hold theirs
- What's new for each client, and what gets sterilized
- A price list that includes removal, length and art
- Photos of your own sets, on real hands
- How long each service really takes
- Reviews that mention cleanliness or a favorite tech
How it gets found
What moves a nail salon up in a town's results.
Use Nail salon as your category
Google's own help uses this as its example, telling you to pick Nail salon over a broad Salon. Then list your main services on the listing, in the same words your site uses.
Name the systems you really use
People search brand names like Gel-X and Shellac. If you stock them, write the name on your menu. If you use another brand, call it gel, because those names belong to their makers.
Check for an old listing
If the salon changed hands or names, search your address for a listing under the old name or phone. Ask Google to fix it, so new customers don't end up calling the last owner.
Keep your photos current
This season's sets and a clear shot of the storefront help people choose you and then find you. Add them to your listing and your site, each with a line saying what it shows.
How to sell one
A nail salon usually has competition a short drive away, and customers choose from a phone in a few minutes. A salon with only a listing leaves them guessing what a dip set costs. Often the one with a clear menu is the one that gets the visit.
Ask for one thing, the price list. Stop by or message them, then put their real menu into the demo, because a menu they recognize is what makes them stop and read. Show it on a phone, since that's how their customers will see it.
- “We're busy with walk-ins already.”
- Good, keep them. The site gives people your prices and hours before they drive over, and it can stay walk-in only. Online booking is there if you ever want it.
- “If I post prices, the salon down the road will undercut me.”
- They can walk in and read your board today. Your customers are comparing on their phones anyway, and a clear price is easier to choose than a phone call.
- “We don't have good photos.”
- Take six this week, on clients who say yes. A phone in daylight does the job. Until then your menu carries the page, and the photos go in whenever you have them.
- “Who changes it when prices go up?”
- Send me the new list, or I can give you access to change it yourself. Changing words on the page takes no AI and costs nothing, and the old version stays saved.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
Your full menu with prices and times, the extras that change the bill, photos of your own sets, how you keep tools clean, whether you take walk-ins, and how to find the salon. Most people read it on a phone while they're deciding, so put the menu near the top.
Yes, at least as starting prices. People compare salons on their phones, and many would rather pick the one with a price on it than call around. List what changes the bill, such as removal, length and art, so nobody gets a surprise at the register.
Yes, if you add the pair as one service, such as a gel manicure and spa pedicure at 90 minutes. Shingle's booking page books one service with one tech, with no add-ons, so it can't seat two techs on one client. Take those by phone or form.
Each tech gets their own hours and services, and customers pick someone or anyone available. Walk-ins aren't on the calendar unless your team adds them, so keep enough notice set, two hours by default, to stop a same-hour booking from landing on a busy tech.
Not through Shingle, which doesn't take payments. A group comes in as a form request with a date and head count, and you confirm it yourself. Take a deposit your usual way, or keep a salon app that collects deposits and point your site's button at it.
It's built not to invent. The site is written from your notes or your listing, and a separate review removes any line your facts don't support. So if you want your autoclave and new files mentioned, put them in your brief, and read the page before you publish.
Read next
- Website formsForms that email you and send each lead where you work.
- Online bookingServices, staff, hours and reminders on a booking page.
- Local SEO for small businessHow it works, for an owner with an hour a week.
- Search result previewSee your title and description before Google does.
- Fact-checked websitesBuilt not to invent, and reviewed line by line.
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