Your neighborhoods, your track record
Portals have the listings. Your site is where sellers and buyers decide on you.
What the home page says
Section by section, in the order a visitor reads it.
Your name and brokerage
Say who you are and who you're licensed under, the way your state's real estate commission and your broker ask. Rules on license numbers and brokerage names vary, so check before you publish.
Neighborhoods you know
Write about streets, commutes, parks and the homes themselves, and stay away from who lives there, because fair housing rules cover your website too. Read every line Shingle drafts with that in mind.
Selling with you
How you price, prepare and market a home, in your own words. Sellers often choose an agent well before the home is ready to list, and this is what they're reading while they decide.
What's my home worth?
A short form with the address and their timing. You reply with your own estimate, because nothing on the site pulls an automatic value. Say how soon they'll hear from you.
Search homes link
A site built with Shingle has no MLS or IDX listings feed. Send a Search homes button to your brokerage's search or your IDX page, and feature your own listings by hand if your broker agrees.
Your record
Homes sold, neighborhoods and reviews, only from your own records and with each client's OK. Shingle is built not to write numbers you didn't give it, so a new agent can lead with neighborhoods and add this later.
How they search
- real estate agent near me
- realtor near me
- listing agent near me
- buyer's agent near me
- first time home buyer agent
- what is my home worth
- relocation realtor
What earns their trust
- Your license and brokerage, shown the way your state asks
- Homes you've really sold, from your own records
- Neighborhood detail a portal can't write
- Reviews from past clients, with their OK
- How fast you usually reply, and who answers
- The word Realtor only if you're a National Association of Realtors member
How it gets found
What moves a real estate agent up in a town's results.
Agent or agency on your listing
Google has Real estate agent and Real estate agency. It counts agents as individual practitioners, so you may qualify for a profile in your own name, but read its rules and ask your broker first.
Compete where portals are thin
National portals are hard to beat for homes for sale in a town. Neighborhood guides, selling advice and your own name are where a local agent has something they don't.
Own the search for your name
People who meet you at an open house search your name that night. Use one name everywhere and connect your own domain, which you buy elsewhere and keep when you change brokerages.
Ask for a review at closing
Clients are happiest the day they get the keys. Send your Google review link then, and leave the words to them.
How to sell one
Agents have a brokerage profile and portal pages, and none of it belongs to them. They buy their own site when they change brokerages, start a team or get tired of paying for leads that get shared.
Lead with what the site doesn't do, so you don't lose them later. There's no MLS or IDX feed, and the Search homes button links out. Then show a neighborhood page and a home value form with their name on it, because sellers are what most agents want more of.
- “I need IDX.”
- Then this isn't the tool for that. A site built with Shingle has no MLS or IDX feed, only a button to your brokerage's search. If buyers searching your site matters most, choose a product built around IDX. If sellers and your own name matter more, this fits.
- “My brokerage gives me a website.”
- Ask who keeps it when you leave. Your own domain and your own site go with you, and you can still show the brokerage's name the way it requires.
- “My leads come from the portals.”
- Those people found a home first and you second. Your site is for the ones who already have your name, from a sign, a referral or an open house.
- “My broker has to approve my marketing.”
- Good, send them the review link. They can comment on any part of a page without signing up, and nothing goes live until you publish it.
- “I haven't sold much yet.”
- Leave the record out. Lead with the neighborhoods you know and how you work with buyers, and add sold homes as you close them.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
No. A site built with Shingle has no MLS or IDX listings feed, and no home search of its own. It can link out, so a Search homes button can open your brokerage's search or your IDX page. If a search on your own domain is essential, choose a tool built around IDX.
It's where people decide on you. Sellers read how you price and market a home, and ask what theirs is worth. Buyers read about neighborhoods you know. People who met you search your name. For homes themselves, a button links to your brokerage's search. A first build makes up to six pages to hold all that.
It depends on your state, and often on your brokerage too. Check with your state's real estate commission and ask your broker what must appear, such as the brokerage's name or your license number, and where. Shingle shows what you give it, and it can't tell you whether that meets the rules.
Yes. Ask for a page or a section for a listing, with your own photos and facts, and take it down when it sells. A new page uses 10 credits and a section 5. Check your broker's and your MLS's rules first, because listing details and photos can carry conditions.
No. A site built with Shingle has no automatic valuation. A short form asks for the address and the seller's timing, and you reply with your own estimate. That reply is your first conversation with a seller, so say how soon you'll send it.
No. Shingle's forms have no file uploads, and client documents don't belong in a contact form, because answers arrive by email and in your team's inbox. Keep contracts, IDs and financial papers in your brokerage's transaction system or e-signature tool, and use the form only to start a conversation.
Read next
- Custom domainsConnect a domain you own, with HTTPS set up for you.
- Website formsForms that email you and send each lead where you work.
- Optimize a Google Business ProfileEvery field that matters, from Google's own guidance.
- Google review link generatorA link and QR code that open the review box.
- Client review linksA private link where clients comment on the page.
Websites for other trades
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