Let clients book while you cut hair
New clients pick a stylist from your photos and prices, then book, often after you close.
What the home page says
Section by section, in the order a visitor reads it.
Book button at the top
Plenty of clients book from a phone after you've closed. Put the button in the first screen and on every page, and send it to your salon app or your own booking page.
Services and starting prices
Use the words clients search, like balayage, gloss, root touch-up and keratin. Color depends on length and history, so give a starting price and say when a consultation comes first.
Your stylists
People book a person. Give each stylist a photo, a specialty and their price level if you charge by level, so someone with curls or a color disaster can find the right chair.
Your own work
Real hair from your own chairs, shared with the client's OK. A stock photo tells a new client nothing about what you can do with their hair, so replace any before you publish.
What new clients should know
How a first color visit works, your late and cancellation policy, and anything to do beforehand. Answer it here and you stop typing the same message every week.
Finding the salon
Your address, suite number, which door and where to park. If you rent a suite in a shared building, this is what keeps a new client from wandering the halls.
How they search
- hair salon near me
- balayage near me
- color correction salon
- curly hair stylist near me
- keratin treatment near me
- hair extensions near me
- women's haircut near me
- bridal hair stylist
What earns their trust
- Photos of your own clients' hair, with their OK
- Each stylist's name, face and specialty
- Starting prices, and what can change them
- Your license, as your state board issues it
- How a first color visit works
- A clear cancellation and late policy
- Reviews that name a stylist or a service
How it gets found
What moves a hair salon up in a town's results.
Pick the right main category
Google's list has Hair salon, Beauty salon and Hairdresser. Choose the one that matches most of your work, then add your booking link to the listing, whether that's your salon app or your booking page.
Give your big services a page
Balayage, color correction, curly cuts and extensions are all searched on their own. A page for each one you're known for, with your photos and a starting price, gives a search engine something to match.
Keep your suite number the same
If you're in a salon suite or shared building, use the same name, suite number and phone on your site and your listing. A mismatch makes you harder to tell apart from the salon next door.
Ask every client for a review
A review saying you fixed a box dye job helps the next person with orange hair. Ask every client at checkout, and text them your Google review link.
How to sell one
Most salons already pay for a booking app, and to them that feels like having a website. It lists services and times. The person who just moved to town, or just had a bad color, needs to see the stylists and the work before they trust anyone with their hair.
Build the demo with its Book button going to the app they already use, and say so first. You're adding a front door and moving nothing. Say the photos are placeholders, then ask for five shots of their best work, because that's what turns the demo into their salon.
- “We already book through an app.”
- Keep it. Every Book button on the site can open it, so nothing changes for your clients. The site does the part the app doesn't, which is convince someone who's never heard of you.
- “Instagram is my website.”
- It's a great place to show the work. It's a harder place to find prices, hours or parking, and someone searching balayage in your town won't usually land on a profile. The site links to your profile, and your bio links back.
- “My clients know how to reach me.”
- Your regulars do. The site is for the friend they recommend you to, and it gives them a link to send instead of explaining where you are.
- “I don't want prices online.”
- Starting prices are enough, with a line saying a consultation sets the final one. Someone who sees a starting price comes in ready, and someone looking for half that doesn't take up your consultation slot.
Common questions
Can't find your answer? Read Shingle Help or email [email protected].
A Book button in the first screen, your services with starting prices, each stylist with their specialty, photos of your own work, what new color clients should expect, and your address with parking. A first build in Shingle makes up to six pages, so your big services can each have one.
Keep your app if you rely on deposits, a card on file, no-show fees, text reminders or checkout at the desk, because Shingle's booking has none of those. Use Shingle's if you want services, stylists on their own hours, closed dates and email reminders, and you take payment in the salon.
Yes. Paste your app's booking link into your site's details and every Book button opens it. If your Google listing already links to the app, Shingle uses that link when it builds from the listing. The app's calendar can't sit inside the page, because Calendly is the only booking calendar a page can show.
No. Shingle doesn't take payments, so its booking page can't charge a deposit or hold a card. Clients give a name and email, plus a phone number and note if they like. If deposits are what keep your color appointments from vanishing, keep your salon app and link to it.
No. On Shingle's booking page a service holds its stylist for its full length, so a three-hour color blocks three hours, including the processing time. If your stylists fit a cut in while color develops, stay with a salon app that handles processing time, and link to it from your site.
You should have them. A first build uses stock photos where it has none of yours, and they won't show what you can do. Upload your own in your site's visuals, up to six at a time, each with a line on what it shows. Only use photos your clients have agreed to.
Read next
- Online bookingServices, staff, hours and reminders on a booking page.
- Google Business Profile websitePaste a Google listing and get a site built from it.
- Get more Google reviewsHow to ask, when, and what Google's rules forbid.
- Google review link generatorA link and QR code that open the review box.
- Find businessesA map of who has no website, or a weak one.
Websites for other trades
Build your first site
Start from a Google listing or a few notes. Demos usually take 5–15 minutes.
7 days for $1, then $49 a month. Cancel any time.