What should a wedding planner website include?

Your service levels in plain words, real weddings you planned, where your prices start, the venues you know, how you work from first call to the day after, and a form that asks for the date and venue first. Reviews from couples help too, once you have permission to quote them.

Is there a wedding planner website template?

There's no template to fill in. Shingle writes a site from your brief, with pages and a design made for your business, and the brief on this page gets you started. If you sell to several planners, you can save a finished site as your team's own template.

Should a wedding planner list prices?

A starting price helps a couple decide whether to call at all. Give a starting price or a percentage for each service level, and say what it covers. Shingle is built not to invent, so only prices you give it go on the site, and you check them before you publish.

Can couples book a consultation online?

Yes. Set up a consultation as a service on the booking page, with your hours and how much notice you need, or embed the Calendly calendar you already use. Confirmations and reminders go out by email. It takes no deposits, since Shingle has no payments.

Can I use my photographer's pictures?

Only with their permission, and with credit on the page. Wedding photos usually belong to the photographer who took them, and the couple should agree too. Upload them in Visuals, up to six at a time, each with a line on what it shows. A site holds up to 24 images.

Can Shingle handle contracts and client planning?

No. Shingle has no contracts, invoices, payments or planning tools such as timelines and guest lists. It covers your public site and the first inquiry, through the form, the inbox and the CRM. Keep your planning app for the work that comes after a couple signs.

Planner sites that earn the inquiry

Couples compare you on taste and trust, often before they've chosen a venue.

What the home page says

Section by section, in the order a visitor reads it.

Service levels
Most couples have never hired a planner and don't know the difference. Spell out full planning, partial planning and month-of coordination, with what you handle and when you start.
Real weddings
Show a few you planned, each with the venue, the guest count and what went on behind the scenes. Credit the photographer and ask first, because those images are theirs.
Where prices start
A starting price, or a percentage if that's how you charge, tells a couple whether to call. Say what's included and how the fee is paid.
Venues and vendors
Name the venues you've worked at and the vendors you trust. Couples search by venue, and those vendors are the ones who send couples your way.
How we work
Walk through it from first call to the day after, with how many meetings, who runs the rehearsal and who's on site. This is what someone is paying you for, and it's hard to picture.
Inquiry form
Ask for the date, venue, guest count and budget range first. A date you've already booked can get a quick, kind no, and a good fit gets a fast yes.

How they search

wedding planner near me
day of wedding coordinator near me
month of wedding coordinator
full service wedding planner
destination wedding planner
how much does a wedding planner cost
partial wedding planning
elopement planner near me

What earns their trust

Real weddings you planned, with the venue named
Photographer and vendor credits on every gallery
How many weddings you take in a season
Who's on site on the day, and your backup plan
Your contract and liability insurance
Professional memberships you really hold
Where your prices start, and how you charge
Reviews from couples, quoted with permission

How it gets found

What moves a wedding planner up in a town's results.

Choose Wedding planner on Google
It's the category that matches what couples search. If you don't meet them at an office, hide your address and set a service area covering the places you work.
Write up the venues you know
Couples search a venue's name with the word planner. A real wedding at that venue, with the layout and the rain plan you used, is useful to them. Skip places you've never worked.
Trade credits with your vendors
Photographers, florists and venues link to the planners they like. Credit them on your real weddings, ask them to credit you back, and point your profiles on directories like The Knot and WeddingWire at your own site.
Mark up what's true
Schema.org has no wedding planner type, so LocalBusiness is the one to use, with your name, phone and service area. Leave reviews out of it, since Google doesn't show a business's ratings of itself.

How to sell one

Planners buy because their site is their audition, and the weddings they want are booked by people who've only seen them online. Many rely on directories and referrals, and want a place of their own with no rival listed beside them.

Show the demo with their three service levels laid out and a form that asks for the date first. Expect them to want it to look exactly right, and ask for a change while you're on the call, so they see how a note becomes a new version.

“The Knot brings me my leads.”: Keep it. Couples who find a planner there still look them up, and a directory profile sits next to competitors. The site is where they read the real weddings with no one else on the page.
“My brand has to look high-end.”: Agree, and let them direct it. Each site is designed fresh from its brief, and they can ask for a new look or a different mood whenever they like. Every version is kept, so nothing is lost by trying.
“I already use a planning app for clients.”: That stays. This is the front door. Form submissions can go to other apps through a web address, such as Zapier or Make, so inquiries can reach the tool they already work in.
“I want couples to sign and pay online.”: Not through Shingle, which has no contracts, invoices or payments. Those stay in their current tool, and the site can link to it.