What should a florist website include?

Good florist website design puts today's cut-off and your phone in the first screen. Then come your occasions, the towns you deliver to and what it costs, your own arrangements with starting prices, your street address and a clear way to order. Weddings deserve a page of their own.

Can customers order and pay for flowers through Shingle?

No. Shingle has no store, cart or checkout, and it takes no payments. Customers can call, send an order request through a form, or follow a button to an online shop you already use. If most of your orders are online, choose a store platform first. The integrations page lists what can go on a page.

Can a florist's site show a delivery cut-off time?

Yes. Tell Shingle your cut-off and delivery towns, and they go on the site. Holiday cut-offs fit the announcement bar, which runs across every page and can hide itself after a last day you choose. Changing the bar's words uses no credits, and it goes live when you publish.

Can I show my arrangements with prices?

Yes, with your own photos and the prices you give it. A site holds up to 24 images, so show your best by occasion, since there's no product catalog or cart. Replacing an image with your own upload costs no credits, and having Shingle place a new one uses 5 credits.

Can a wedding florist take consultations online?

Yes. Add a consultation as a service on the booking page, or embed a Calendly calendar if you already use one. A form can ask for the date, venue and rough budget first. Wedding deposits stay outside Shingle, since it takes no payments.

Will Shingle invent prices or delivery promises?

It's built not to. Prices, delivery towns, cut-offs and reviews come only from what you give it or your Google listing, and a separate review takes out lines your facts don't support. Read the delivery lines closely before you publish, since a same-day promise is yours to keep.

Florist websites for the urgent order

Someone needs flowers today. Show your cut-off time, your towns and your real work.

What the home page says

Section by section, in the order a visitor reads it.

Cut-off time and phone up top
Flower buyers are often on a deadline. Put today's order cut-off and a one-tap phone number in the first screen, and change them for Sundays and holidays.
Occasions
People shop by reason. Sympathy, birthdays, anniversaries and thank-yous each need their own words, and sympathy needs the gentlest.
Where we deliver
List your towns, your fees and what you need for hospitals and funeral homes. It answers the first question, and it shows you're really local.
Your own arrangements
Show what you made, with a starting price for each kind. Buyers know a picture online may not be what arrives, so your own work is the proof. Say what you do when a flower is out of season.
How to order
Shingle has no store or checkout. Take orders by phone, or through a short request form you confirm by phone. If you already have an online shop, link to it from here.
Weddings and events
Slower work, and larger. Give it a page with real weddings you did and a form that asks for the date and venue, so you can reply while the couple is still looking.

How they search

florist near me
flower delivery near me
same day flower delivery
funeral flowers near me
sympathy flowers delivery
wedding florist near me
flower shop open now
Valentine's Day flowers near me

What earns their trust

Your real street address, and a photo of your shop
Your own arrangements, in place of stock or catalog shots
Delivery towns, fees and today's cut-off time
A name and a local number that a person answers
What happens if a flower isn't available
Funeral homes and hospitals you deliver to
Reviews that mention a delivery or a sympathy order, quoted with permission

How it gets found

What moves a florist up in a town's results.

Say you're the local shop
The Society of American Florists warns about order gatherers that pose as local florists in search. It tells real shops to be clear about their location and identity, so show your address, your shop and your name.
Fill in your Google listing
Florist is the main category, and Flower delivery can be added if you deliver. Keep holiday hours current, since people search for a shop open now on the morning they need one.
A page for each reason and each peak
Give sympathy flowers and weddings a page each, and keep one for Valentine's Day and Mother's Day. Publish the holiday cut-offs weeks ahead, while people are still planning.
Mark up what's true
Florist structured data tells a search engine your address, phone and hours. Keep them matched to your listing, and only promise same-day delivery you can keep.

How to sell one

Florists buy to get orders back. Part of their work reaches them through wire services and order sites, with a share of each sale taken off the top, while a customer who orders directly pays the shop in full and can come back.

Be straight first. Sites on Shingle have no cart, which suits a shop that sells by phone and in person, or one that already has an online shop and wants a better front page. Show the demo with their cut-off time and sympathy page, with the phone one tap away.

“I need people to order and pay online.”: Shingle has no checkout. If online ordering is most of their business, they should keep a store platform, and you shouldn't sell this as a replacement. The site can still link its buttons to that store.
“My wire service gave me a website.”: Ask who owns the domain and the customer list, and what each order costs them. A site with their own phone number sends calls straight to the shop.
“I can't be changing a website on my busiest days.”: They won't need to. The announcement bar carries the Valentine's cut-off across every page, set once ahead of time, and it hides itself after the last day they pick.
“People just call me.”: Good, so put the phone first. The site is what makes them call this shop over the order site that shows up above it in search.